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a, yaxc, peoaaee, eeepo, o- coae exaa poeccoaoo ocx , papo, eo, oyaee) poca yyx yee yceoo oppoa peyae eoxooc opa ooy y x eyypo eaoeco oe eco a eeoc ca ce- eoc;

yx: 1). aa poe: aa opoco, o- yyee eocoo oe, coop poe / oooce; opeeee poe cocyeo copyecy ey ea cy/ oooce; aa poe / oooce; eeco py cyaeo yye a2). aa pee: ee aepa, aa- co yceoo eyypoo oe;

aepa, poepoae, aa pee, oooc cooa eoxox pe pee; aa epe: epee, ooee yeo poecce.

oea. Pe eaax cceoax e Ta opao, apcaoc aeo coeco eeoc oee (5). pye oooc aoo yac aoo cyHeee cxoo B. ep . a o- ea eyypo opepoao oyec co ca ae poea e- , aoec x ey coo ey peo opaa eeoc oea. oaaee, opaa pao pee aO papaaa cpae, a pepa oa, o cooecye cao ppoe eyoe copyo caoyc a- ypoo oe, oca y cyeo yca o, cpaeo yepa, o pyooe oepaoc , oeo cee, cy ooe eopa. Xo oeoe e eoc poecca oppoa epeee peye pee, o oaa, o yypo eaoeco oeeoc yyp ax acax pee eo- x yee.

xoo yace ceo oea. ae ao- M ee ceye apcap aepy ae a eepoa, o oc:

ec a ocaoe ee epe e-o oope- coecoe yace: a) ye copa eeo peocae ey cpec ee oce- cyeo epe aepoa, opoc . .;

p oeceoc a oyee aece- ) oa opa aoec peoaae x peyao. O y o oao yxe. yyeo ye coae oeaoPeya eeoc py ac o c c p pee;

pyooo cee, o yppyox o- coooe eopaeoe yace c oeya, yppyox o, o yoe- ee cex eax poecc p peeope x opeoce coe o- e opae opooo;

a, cax c paeoc py. oaoe aoe yace: a cyace ypae, apyeec a oa- e yacye papee ax poe epa, ec, o x e, pe- oac eyypoo oe.

eo ycexa (1). Ha a , ae apcao Cao oe apcaoc peo- c opaa oy oppoa y yyx aae: yee eyypo eaoeco oe opacae peoc cyeo (x coco- eoc, a a a pecaec eoooc oooc coeco eeoc); peaa oaoo aoo yac eepoae paa cyea, eepa- cyeo a aao ae oppoa a oeceoc, cao c pe eaao oeeoc, o pe a cy 2 & e, oye cepay opa opoooc aepecoaoc cex o aoc ooo opacaeo ooe- yaco opaoaeoo poecca;

eyypoy oe ocoaa e- oeeoc yaco opaoaeooxooc x coceo ooo, yacy- o poecca oac ypae epea oo oee eyypo opepo- e opaoa;

ao opaoa a ycox apcao- oea oeceoc.

c. C pyo copo, coeca apca- paa paoepoc ceax yeoc ooe peoaae ye y cceoaee oo o ooy xapaepx ep ee yyx yee o ooy cao po- apcaoo oxoa ya cey e eyypoo oe ae e- poecca oppoa y yyx yee ee y oppoa y x eyypo yypo eaoeco oeeoc a ocoeaoeco oeeoc. e aaa ayo epayp peyao oB poecce peaa e apcao- o-cepeao pao, cae eecoc ooceo ape cce (cyeo) opa ee a p ceyx xaac o oyp yppyoo paepc. apca oxo ooe:

pey oppy e ca pyy a o- oe co a oa y, oee pyy eococ. .. oo cpa- oac eyypoo oe ooo eo oepae c o o, o oae ey yeo;

e cooyoc cyeo, a eo cooy oc copyeca, oopoe yoae cye, oaa cceo aec, e co- yc cyeo, oecea oo, oepx poco cye aec, xox eo y cy oee coo peyaoc o (2, 132). oppoa y x eyypo eaoecCooy cye oe xapaepo- o oeeoc;

ac coeopa o oo (o .. cyea, oope ca, o pacoaaooy), oop caoc oo ao- ae ocox aooepoce eyap oey opae oppyec e o- ypoo oe, p yace x paccoo a ypoe cxecx poecco y, pe;

o a ypoe coco (apep, oeo ca- paoa coace o cop opoca oyc, aoc, acpoe py . e, ca c peee yypx o.) oco-pyox coc (oeoo, - o;

eeyaoo eoco-opeaooo a oooc ce cyea, oopx eca). apaae aa poea, o a oxo B copeeo eaoe eec ea- e peya poecca oppoa eeoe oeco cceoa, ocex yypo eaoeco oeeoc;

peaa apcaoo oxoa poec- oece oee pooe opecoe ocycoao oooe yyx yee. B o ee peee poe ooo oe c ceye oe cceoae E.. H- c pecae oo yyp, oope o, oceoe peaa eoco-ap- oo eoo c oo paox caoo oxoa poecce ooo yy- cpec;

x yee ypae epeae o- oece pyy caa popaoa (3). ooox pax oe pe a poE.. Ha aae xapaepe ep- ey ooo eyypoy oe;

, pcye apcaoy oxoy a eo- ea copocex epoyax epeo-eoooeco cpae ypae c y ooe ocec peaaepeae opaoa: ocyaex pee;

e cyeo a papeee ax ay cyeo c oo yac copoe oac ypae epeae aa oe a, oy opa, oe opaoa; epce, oe oa . .

coecoe pe coee pee O.H. epoa paccapae coe cceopeoaaee yy yee; a oooc pee exooec aoecoe aoece peoaae- apcaoo oxoa poeccy ooo cyea, ocoaoe a apex aaax; yyeo ye ypae caocoeo ocee ocecyca p pee po- paoo yaxc, aepy p o ae; oc cooa copeex eoo &.....

cpec oye, cococyx oppoa a pocop ep cocooc cycoo oeeoc cyea p oa- eo;

x apaax c cpec (4). cococoa oe ypo copp apcao oxoe poeccy op- poaoc eyypo eaoeco oepoa y yyx yee eyypo eoc;

eaoeco oeeoc peoaae oecea yyee oya, cooe ya ceye ooe:

pyeca ey cyea oopa x a cye yaa oc, oec;

oy caape eopeo-eoooece ya pepeoc eaoeco cpae eo ooo e cpaaa, a opoecc;

copypoa peeo o oecea oy pyoy apopeoy eoey ao cya;

.

aoooeoc cocooce cyPyoocyc peyaa aeo eopeeo yeo pye ooc ocox o-cepeaoo cceoa, oaaeocx ycaoo oecea ooeoe e, o oaa apcaoo oxoa cooae x yax oooce c:

ocoeoce, cooce yyx yee eocpeceoe yace yyx yep oce ox ee opaoa;

e caoopaa caoypae coec eoxoo ae occeo eo eeoc ycox eyypo opoco oya ey cyea yeepoaoo oye, o pye, eaype e o opypo a opo, aooo, ac a opao, o ep py oa opepoaoc a oe e, oope ocpyo apaea a x ocee;

opee oeee aoo cyea, aoe yace cex cyeo aae oea oeceoc a peya poe, apoa coecx ec, coa eoc x yeo-oaaeoea (caooea) oyex peyao oo eeoc, paoa. (E.. Ha, O.H. epoa p.).

ceepoe pae cooae M oaae, o a p oe oyaoo pyooo oeaa.

oe cey ooe:

Pepy eoeoe, oca ocyee poe oppoa epye o a, o eyypo apcayypo eaoeco oeeoc o oxo ec cpaee oppoao ocyecc peya opao;

eyypo eaoeco oee eoxoo opoa cyeo a yaoc yyx yee, oopa oa oecce peaa apcaoo oxoa e eoc aoo poecca p oya oae eoxooc epee ax apaax c cpec xoe cocopeeo ccee opaoa.

oa copeex eoo cpec oyepoe oo, peoaae oe, a a paccapa cyea a oc, o:

aay oeaeap ee co oecea peyaoe pe pee ooceo oo, a, ae e ocyec- coy oac c pecae pyx yyp ay oy cox yeo, a a epee;

oecea caocoae caopyoo- e yacoa eyypo opepoaco co copo cyeo; o poecce oye a ocoe opaa cococoa aoop epeea; coeco eeoc c peoaaee oecea coecoc ee aoo paypce apeoc, eopaoc, eopcyea, py ecox py; aoc aooc.

_ Cco cooao epayp:

1. ep B., a . Pyoo e oo. M.: ooa, 1990. 335 c.

2. oo .. Oee a poea oe cxoo // Meoooece poe coao cxoo. M.: Haya, 1975. C. 132.

3. Ha E.. Teopeo-eoooece oxo poee ooo yyeo ye oac ypae epeae opaoa. ec: -o , 2000. 109 c.

4. Ha E., epoa O.H. Texooec-apcaa ccea ooo yyeo ye ypae caocoeo paoo yaxc // Bec cya pa opaoa oca opacaeo ooe p . Cep 3.

paee aeco poeccoaoo opaoa. ec, 2002. C. 218 231.

5. C . C. paee pooeoc: apoae, epee oea, opo oee. M.: popecc, 1989. 528 c.

6. Locke E.A. Toward a Theory of Task Motivation and Incentives. Organizational Behavior and Human Performance, Vol. 3, 1968.

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