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, , , . Marketing Definitions: A Glossary of Marketing Terms, complied by the Committee on Definitions of the American Marketing Association. Chicago, American Marketing Association, 1960.

. 6.

.: rr W. Boyd, Jr. and Sidney J.Levy. New Dimensions in Consumer Analysis. Harvard Business Review, NovemberDecember 1963, p. 12940.

Theodore Levitt. The Marketing Mode. N. V., McGrawHill, 1969, p. 2.

Marketing Definitions... Op. cit.

Marketing Definitions... Op. cit. .:

Richard H. Holton. The Distinction between Convenience Goods, Shopping Goods and Specialty Goods. Journal of Marketing, July 1958, p. 5356; Gordon E. Miracle. Product Characteristics and Marketing Strategy. Journal of Marketing, January 1965, p. 18 24.

Marketing Definitions... Op. cit.

.: Paul. It Isn't Chicken Feed to Put Your Brand on Million Birds. Wall Street Journal, May 13, 1974, p. 1.

Research Suggests Consumers Will Increasingly Seek Quality. Walt Street Journal, October 15, 1981, p. 1.

.: Theodore R. Gamble.,,Brand Extension. Plotting Marketing Strategy, ed. Lee Adler. N. Y., "Simon & Schuster, 1967, p. 170171. : Name Game. Time, August 31, 1981, p. 4142.

.: Robert W. Young. Multibrand Entries". Adler. Plotting Marketing Strategy, p. 143164.

CM. General Foods Post Division (B). Case M-102, Havard Business School, 1964.

Product Tryouts: Sales Tests in Selected Cities Help Trim Risks of National Marketing. Wall Street Journal, August 10, 1962, p. 1.

Peter G. Banting. Customer Service in Industrial Marketing:

A Comparative Study. European Journal of Marketing 10, 3, 1976, p. 140.

.: Ralph S. Alexander and Thomas L. Berg. Dynamic Management in Marketing. Homewood, 111., Richard D. Irwin, 1965, p. 419428.

.: Benson P. Shapiro. Industrial Product Policy: Managing the Existing Product Line. Cambridge, Mass., Marketing Science Institute, 1977, p. 910.

Marketing Definitions...Op. cit.

9. : . , : & G's Aren't Chips Of the Old Spud, Bit They Are Selling. Wall Street Journal, March 28, 1974 In Spite of Huge Losses, Procter & Gamble Tries Once More to Revive Pringle's Chips. Wall Street Journal.

October 7, 1981.

David S. Hopkins and Earl L. Bailey. New Product Pressures.

Conference Board Record, June 1971, p. 1624., .: Edward M. Tauber. Forecasting Sales Prior to Test Market. Journal of Marketing, January 1977, p. 8084, Robert Blattberg and John Golanty. Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning. Journal of Marketing Research, May 1978, p. 192202.

.: Roger A. Kerin, Michael O. Harvey and James T. Rothe.

Cannibalism and New Product Development. Business Horizons, October 1978, p. 2531.

Philip Kotler and Gerald Zaltman. Targeting Prospects for a New Product. Journal of Advertising Research, February 1976, p.

720.

William E. Cox, Jr. Product Life Cycles as Marketing Models. Journal of Business, October 1967, p. 375384.

Robert D. Buzzell. Competitive Behavior and the Product Life Cycle in New Ideas for Successful Marketing, ed. John S. Wright and Jac L. Goldstucker. Chicago, American Marketing Association, 1966, p. 51.

Ibid., p. 51.

Ibid., p. 52.

. .: Philip Kotler. Phasing out Weak Products.

Harvard Business Review, March - April 1965, p. 10718, Paul W. Hamelman and Edward M. Mazze. Improving Product Abandonment Decisions. Journal of Marketing, April 1972, p. 2026.

: Theodore Levitt. Exploit the Product Life Cycle. Harvard Business Review, NovemberDecember 1965, p. 8194; Nariman K. Dhalla and Sonia Yuspeh.

"Forget the Produkt Life Cycle Concept. Harvard Business Review, January - February 1976, p. 102112. . , , , Journal of Marketing 1981 .

10. :

Philip Kotler. Marketing for Nonprofit Organizations.

Englewood Cliffs, N.J., Prentice-Hall, 1982, p. 303304.

David J. Schwartz. Marketing Today: a Basic Approach, 3d ed. N.Y., Harcourt Brace Jovanovich, 1981, p. 271.

Departmental Merchandising and Operating Results of 1965.

N.Y., National Retail Merchants Association, 1965.

Lee E. Preston. Profits, Competition and Rules of Thumb in Retail Food Pricing. Berkeley University of California Institute of Business and Economic Research, 1963, p. 31.

Ibid., p. 2940.

.: Daniel A. Nimer. Pricing the Profitable Sales Has a Lot to Do With Perception. Scales Management, May 19, 1975, p.

1314.

. : Edward R. Hawkins.

Price Policies and Theory. Journal of Marketing, January 1954, p. 233240.

11. :

.: Joel Dean. Hall", Managerial Economics. Englewood Cliffs, N.J., Prentice-Hall, 1951, p. 420 ff.

.: George Sligler. The Theory of Price, rev. ed. N.Y., Macmillan, 1952, p. 215 ff.

.: Flexible Pricing. Business Week, December 12, 1977, p. 7888.

CM. Pricing Strategy in an Inflation Economy. Business Week, April 6, 1974, p. 4349.

Norman H. Fuss, Jr. How to Raise Prices Judiciously to Meet Today's Conditions. Harvard Business Review, May-June 1975, p. 10 f.

: Kent . onroe.

Buyers Subjective Perceptions of Price. Journal of Marketing Research, February 1973, p. 7080.

Alfred R. Oxenfeldt. Pricing for Marketing Executives. SanFrancisco, Wadsworth, 1961, p. 28.

12. :

: Russell Leavitt. Billions in Blossoms. Fortune, May 18, 1981, p. 6875.

:

Edmund D. McGarry. Some Functions of Marketing Reconsidered.

Theory in Marketing, ed. Reavis Cox and Wroe Alderson.

Homewood, 111., Richard D. Irwin", 1950, p. 269273, Louis P. Bucklin. A Theory of Distribution Channel Structure.

Berkeley, Institute of Business and Economic Research, University of California, 1966, p. 1011.

Ronald Abler, John S. Adams and Peter Gould. Spatial Organization: the Geographer's View of the World. Englewood Cliffs, N. J., Prentice-Hall", 1971, p. 531532.

William G. Zikmund and William J. Stanton. Recycling Solid Wastes: a Channels of Distribution Problem. Journal of Marketing, July 1971, p. 34.

Bert C. McCammon, Jr. Perspectives for Distribution Programming Vertical Marketing Systems, ed. Louis P. Bucklin.

Clenview, . Scott Foresman", 1970, p. 3251.

Ibid., p. 45.

.: Robert E. Weigand. Fit Products and Channels to Your Markets. Harvard Business Review, January-February 1977, p.

95105.

: Frederick E. Webster, Jr.

The Role of Industrial Distributor. Journal of Marketing, July 1976, p. 1016.

.: Bert Rosenbloom. Marketing Channels: a Management View. Hinsdale, III, Dryden Press, 1978, p. 192203.

.: McCammon. Perspectives for Distribution Programming, p. 43.

.: . J. LaLonde and P. H. Zinszer. Customer Service:

Meaning and Measurement. Chicago, National Council of Physical Distribution Management, 1976.

.: Jurgen F. Ringer and Charles D. Howell. The Industrial Engineer and Marketing Industrial Engineering Handbook(2d ed.), ed. Harold Bright Maynard. N.Y., McGraw-Hill", 1963, p. 10, 102103.

13. :

.

Liz Roman Gallese. The Cheese at Spag's Is Next to the Rugs Over by the Golf Balls Wall Street Journal, January 28, 1983, p. 1; The Discount Twist in Suburban Shopping Malls. Business Week, July 7, 1980, p. 9496; Walte Quade. The Man Who Makes Millions on Mistakes. Fortune, September 6, 1982, p.

106116; John Merwin. Lemons to Lemonade. Forbes, August 30, 1982, p. 6061.

Statistical Abstract of U.S., 19821983.

Standard and Poor's Industry Surveys. Retailing, June 1983.

John Dennis McDonald. The Game of Business, N. Y., Doubleday, 1975, p. 102.

Phyllis Berman. Too Big for Miracles. Forbes, June 15, 1977, p. 26.

Ernest Samhaber. Merchants Make History. N. Y., Harper & Row, 1964, p. 345348.

: Walter J.

Salmon, Robert D. Buzzell, Stanton G. Cort, and Michael R. Pearce.

The Super Store Strategic Implications for the Seventies.

Cambridge, Mass., Marketing Science Institute, 1972, p. 83.

. Supermarkets Eye The Sunbelt. Business Week, September 27, 1976, p. 61, Standard and Poor's Industry Surveys. Retailing, June 1983.

Salmonetal. The Super Store, p. 4.

: Ronald R. Gist. Retailing Concepts and Decisions. N.Y., John Wiley, 1968, p. 4546.

Standard and Poor's Industry Surveys. Retailing, June 1983.

.: Jonathan N. Goodrich and Jo Ann Hoffman. Warehouse Retailing: The Trend of the Future. Business Horizons, April 1979, p. 4550.

Catalog Showroom Hot Retailer. Chicago Tribune, December 6, 1978, Sec. 4, p. Standard and Poor's Industry Surveys.

Retailing, June 1983.

Leo Bogart. The Future in Retailing. Harvard Business Review, November-December 1973, p. 26.

Belden Menkus. Remote Retailing a Reality by 1985 Chain Store Age Executive, September 1975, p. 42.

Millions by Mail. Forbes, March 15, 1976, p. 82.

: Bob Stone. Successful Direct Marketing Methods, 2nd, rev. ed. Chicago, Grain Books", 1979.

.: G. R. Schreiber. A Concise History of Vending In the U.S.A. Chicago, Vend, 1961, p. 9.

.: How the 'New Sell' is Raking in Billions. U. S. News & World Report, May 8, 1978, p. 7475.

.: Ronald R. Gist. Marketing and Society: Text and Cases, 2nd ed. Hinsdale, ., Dryden Press, 1974, p. 334.

.: Rollie Tillman. Rise of the Conglomerchant. Harvard Review, November-December 1971, p. 4451.

.: Phyllis Berman. Melville, Corp.: Discounting with a Diflerence. Forbes, April 16, 1979, p. 9394.

, , : Roger A. Dickinson. Retail Management: a Channels Approach. Belmont, Calif. Wadsworth, 1974, p. 9.

David Elsner. Shopping Center Boom Appears to Be Fading Due to Oberbuilding. Wall Street Journal, September 7, 1976, p.

1.

Menkus. Remote Retailing, p. 42.

. : Philip Kotler.

Atmospherics as a marketing Tool. Journal of Retailing, Winter 1973/74, p. 4864.

Harold Haydon. Galleries: a Little Push Is Better That Too Much or No Promotion at All. Chicago Sun-Times, October 30, 1970, p. 55.

.: David A. Revzan. Wholesaling in Marketing Organization. N. Y., John Wiley, 1961, p. 1011.

. Statistical Abstract of U.S, 19821983.

14. :

.

, : Marketing Definitions: a Glossary of Marketing Terms. Chicago, American Marketing Association, 1960. , , , , , . , .

.: Michael L. Ray and William L. Wilkie. Fear: the Potential of an Appeal Neglected by Marketing. Journal of Marketing, January 1970, p. 5556; Brian Sternthal and C. Samuel Craig. Feal Appeals Revisited and Revised. Journal of Consumer Research, December 1974, p. 2234.

Brian Sternthal and C. Samuel Craig. Humor in Advertising.

Journal of Marketing, October 1973, p. 1218.

Carl I. Hovland and Wallace Mandell. An Experimental Comparison. Journal of Abnormal and Social Psychology, July 1952, p. 581588.

.: . I. Hovland, A. A. Lumsdaine and F. D. Sheffield.

Experiments on Mass Communication, vol. 3. Princeton, N.J., Prinston University Press, 1948, chap. 8.

.: James F. Engel, Roger D.

Blackwell and David T. Kollat. Consumer Behavior, 3d ed.

Hinsdale, ., Dryden Press, 1978, p. 346348.

.: Thomas S. Robertson. Innovative Behavior and Communication. N. Y., Holt, Rinehart & Winston, 1971, chap. 9.

CM,: Philip Kotler. Atmospherics as a Marketing Tool . Journal of Retailing, Winter 1973/74, p. 48 64.

P.P. Lazarfeld, B. Berelson and H. Gaudet. The People's Choice, 2d ed. N. Y., Columbia University Press, 1948, p. 151.

Herbert C. Kelman and Carl I. Hovland. Reinstatement of the Communication in Delayed Measurement of Opinion Change. Journal of Abnormal and Social Psychology, 48, 1953, p. 327 335.

. Fortune, December 1956, p. 123.

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