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. Key Role of Research in Agree's Success is Tol. Marketing News, January 12, 1979.

Marketing Information Systems: An Introductory Overview. Readings in Marketing Information Systems. Ed. Samuel V. Smith, Richard H. Brien and James E. Stafford. Boston, Houghton Mifllin, 1969, p. 7.

.:. Dick Warren Twedt, ed. 1978 Survey of Marketing Research, Chicago, American Marketing Association, 1978.

. : Paul E. Green and Donald S. Tull Research for Marketing Decisions, 4th ed. Englewood Cliffs, N. J., PrenticeHall, 1978.

.: Andris A. Zoltners and P. Sinha. Integer Programming Models for Sales Resource Allocation. Management Science, March 1980, p. 242260.

.: . E. Hlavac, Jr., and J. D. C. Little. A Geographic Model of an Automobile Market, Working Paper 18666.

Cambridge, Massachusettes Institute of Technology, Alfred P. Sloan School of Management, 1966.

.: John D. C. Little and Leonard M. Lodish. A Media Planning Calculus. Operations Research, JanuaryFebruary 1969, p. 135.

.: Glen L. Urban and John R. Hauser. Design and Marketing of New Products. Englewood Cliffs, N.J., Prentice-Hall, 1980.

: Thomas . Kinnear and James R. Taylor. Marketing Research: An Applied Approach. N. Y., McGraw-Hill, 1979, p.

128131, 138171.

. .: Seymour Banks. Experimentation in Marketing. N. Y., McGraw-Hill, 1965.

: Roger D. Blackwell, James S. Hensel, Michael B. Philips and Brian Sternthal. Laboratory Equipment for Marketing Research. Dubuque, Iowa, Kendall/Hunt", 1970, p. 78.

.: bb J. a1de., Focus Groups and the Nature of Qualitative Marketing Research. Journal of Marketing Research, August, 1977, p. 353 364.

: Harry T. Chandis.

The Birth of USAir. Marketing Communications, January 1980, p. 3032; Grant F. Winthrop. Agony Airlines Becomes a High Flyer. Fortune, June 30, 1980, p. 104108.

4. . : John Gruen. Dancevision. Dance Magazine, December 1982, p. 91; Tom Nicholson. Cable TV's First Casualty.

Newsweek, September 27, 1982, p. 65; Sifting Through the Fallout of CBS Cable. Broadcasting, September 27, 1982, p.

2830; Harry F. Waters. Culture Shock on Cable. Time, October 6, 1981.

, , 19821983 ., .

.: Ellen Graham. Advertisers Take Aim at a Neglected Market: The Working Woman. Wall Street Journal, July 5, 1977, p. 1.

CMA 100 . 50 . ( 50 . ).

.: Rachel Carson. Silent Spring Boston, Houghton Mifflin, 1962.

First Annual Report of the Council on Environmental Quality. Washington, D. C., Government Printing Office, 1970, p.


The Coming Boom in Solar Energy. Business Week, October 9, 1978, p. 88104.

.: Karl E. Henion II. Ecological Marketing. Columbus, Ohio, Grid, 1976.

.: Alvin Toffler. Future Shock. N. Y., Bantam. 1970, p.


: Dennis Gabor Innovations: Scientific, Technological and Social. London, Oxford University Press, 1970. . :

Charles Panat. Breakthroughs. Boston, Houghton Mifflin, 1980 Technologies for the 80s. Business Week, July 6, 1981, p. 48 ff.

.: Dennis D. Fisher. Realemon Sales Tactics Hit. Chicago Sun-Times, July 4, 1974.

Leo Greenland. Advertisers Must Stop Conning Customers.

Harvard Business Review, July-August 1974, p. 18.

.: Edward Meadows. Bold Departures in Antitrust. Fortune, October 5, 1981, p. 180188.

Bill Abrams. Middle Generation Growing More Concerned with Selves Wall Street Journal, January 21, 1982, p. 25.

5. :

The $100 Million Object Lesson. Fortune, January 1971; The End of Corfam. Wall Street Journal, March 17, 1971, p. 1.

.: Statistical Abstract of the United States, 1980.

.: Kevin A. Wall. New Market: Among Blacks, the Haves Are Now Overtaking the Have-Nots. Advertising Age, February 11, 1974, p. 3536; Mary Jane Schlinger and Joseph T. Plummer.

Advertising in Black and White. Journal of Marketing Research, May 1972, p. 149153; Raymond A. Bauer and Scott M.

Cunningham. The Negro Market. Journal of Advertising Research, April 1970, p. 312.

Melvin Helitzer and Carl Heyel. The Youth Market. N.Y., Media Books, 1970, p. 58; George W. Schiele. How to Reach the Young Consumer. Harvard Business Review, March-April 1974, p. 7786.

.: The Graying of America. Newsweek, February 28, 1977, p. 5065.

.: Rena Bartos. What Every Marketer Should Know about Women. Harvard Business Review, May-June 1978, p. 7385.

.: A. H. Kizilbash and E. T. Garman. Grocery Retailing in Spanish Neighborhoods. Journal of Retailing, Winter 197576, p. 1522 ff.

.: Leon G. Schiffman and Leslie Lazar Kanuk. Consumer Behavior. Englewood Cliffs, N.J., Prentice-Hall, 1978, p. 343 356.

.: Harry L. Davis. Decision Making within the Household.

Journal of Consumer Research, March 1976, p. 241260; Harry L. Davis and Benny P. Rigaux. Perception of Marital Roles in Decision Processes. Journal of Consumer Research, June 1974, p.

5160; Harry L. Davis. Dimensions of Marital Roles in Consumer Decision-Making. Journal of Marketing Research, May 1970, p.


.: Flaunting Wealth: It's Back in Style. U.S. News & World Report, September 21, 1981, p. 6164.

CM.:Gail Sheehy. Passages: Predictable Crises in Adult Life. N. Y., Dutton, 1974; Roger Gould. Transformations. N.Y., Simon & Schuster, 1978.

.: Raymond L. Horton. Some Relationships Between Personality and Consumer Decision-Making. Journal of Marketing Research, May, 1979, p. 244245.

: Edward L. Grubb and Harrison L. Grathwohl. Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach. Journal of Marketing, October 1967, p. 2227; Ira J.

Dolich. Congruence Relationships Between Self-images and Product Brands. Journal of Marketing Research, February 1969, p. 40 47; E. Laird Landon, Jr. The Differential Role of Self-Concept and Ideal Self-Concept in Consumer Purchase Behavior. Journal of Consumer Research, September 1974, p. 4451.

.: Abraham H. Maslow. Motivation and Personality.

N.Y., Harper & Row, 1954, p. 80106.

Bernard Berelson and Gary A. Steiner. Human Behavior: An Inventory of Scientific Findings. N. Y., Harcourt Brace Jovanovich, 1964, p. 88.

, .

.: David Krech, Richard S. Crutchfield and Egerton L.

Ballachey. Individual in Society. N.Y., McGraw-Hill, 1962, ch. 2.

. : John A.

Howard and Jagdish N. Sheth. The Theory of Buyer Behavior. New York, John Wiley, 1969; Francesco M. Nicosia. Consumer Decision Processes. Englewood Cliffs, N.J.; Prentice-Hall, 1966;

James F. Engel, Roger D. Blackwell and David T. Kollat. Consumer Behavior, 3d ed. N.Y., Holt, Rinehart & Winston, 1978.

.: Chte L. Narayana and Ron J. Markin. Consumer Behavior and Product Performance: An Alemrnative Conceptualization. Journal of Marketing, October 1975, p. 16.

, J. A. Howard and J. N. Sheth The Theory of Buyer Behavior. , .

.: James H. Myers and Mark L. AIpert. Semantic Confusion in Attitude Research: Salience vs. Importance vs.

Determinance. Advances in Consumer Research. Proceedings of the Seventh Annual Conference of the Association of Consumer Research, October, 1976, p. 106110.

.: Paul E. Green and Yoram Wind. Multiattribute Decisions in Marketing: A Measurement Approach. Hinsdale, ., Dryden Press, 1973, ch. 2.

.: Jagdish N. Sheth. An Investigation of Relationships among Evaluative Beliefs, Affect, Behavioral Intention and Behavior. Consumer Behavior: Theory and Application, ed.

John U. Farley, John A. Howard and L. Winston Ring. Boston, Allyn & Bacon", 1974, p. 89114.

.: Martin Fishbein. Attitudes and Prediction of Behavior.

Readings in Attitude Theory and Measurement, ed. Martin Fishbein. N. Y., John Wiley, 1967, p. 477492.

.: John E. Swan and Linda Jones Combs. Product Performance and Consumer Satisfaction: A New Concept. Journal of Marketing Research, April 1976, p. 2533.

.: Everett M. Rogers. Diffusion of Innovation". N. Y., Free Press, 1962.

.: James Coleman, Elihu Katz and Herbert Menzel. The Diffusion of an Innovation Among Physicians. Sociometry, December 1957, p. 253270.

.: J. Bohlen and G. Beal. How Farm People Accept New Ideas. Special Report No.15. Ames: Iowa State College Agricultural Extension Service, November 1955.

.: Elihu Katz and Paul F. Lazarsfeld. Personal Influence.

N. Y., Free Press, 1955, p. 234.

6. : The College Caterers are Dropping Out. Business Week, April 23, 1979, p. 3637.

Frederick E. Webster, Jr. and Yoram Wind. Organizational Buying Behavior. Englewood Cliffs, N.J:, Prentice-Hall, 1972, p.


Patrick J. Robinson, Charles W. Paris and Yoram Wind.

Industrial Buying and Creative Marketing. Boston, Allyn & Bacon", 1967.

Webster and Wind. Op. cit., p. 6.

Ibid., p. 7880.

.: Murray Harding. Who Really Makes the Purchasing Decision Industrial Marketing, September 1966, p. 76.

: Ernest Dichter. Industrial Buying is Based on Same Only Human Emotional Factors that Motivate Consumer Market's Housewife. Industrial Marketing, February 1973, p. 1416.

Webster and Wind. Op. cit, p. 3337.

Robinson, Faris and Wind. Op. cit., p. 14.

Albert W. Frey. Marketing Handbook, 2d ed. N.V., Ronald Pres, 1965, p. 21.

.: Leonard Groeneveld. The Implications of Blanket Contracting for Industrial Purchasing and Marketing. Journal of Purchasing, November 1972, p. 5158; H. Lee Mathews, David T.

Wilson and Klaus Backhaus. Selling to the Computer Assisted Buyer. Industrial Marketing Management, 6, 1977, p. 307315.

.: Stanley E. Cohen. Looking in the U.S. Government Market. Industrial Marketing, September 1964, p. 129138.

. Out of the Maze. Sales and Marketing Management, April 9, 1979.

7. , .

: Coke's Big Marketing Blitz.

Business Week, May 30, 1983, p. 5864.

CM. R.J. Reynolds Stops a Slide in Market Share. Business Week, January 26, 1976, p. 92.

CM. Can the Baby Toy Market be Segmented 12 Ways Business Week, February 14, 1977, p. 62.

.: Joseph T. Plummer. Life Style Patterns: New Constraint for Mass Communications Research. Journal of Broadcasting, Winter 1971/72, p. 7989.

: Franklin B. Evans. Psychological and Objective Factors in the Prediction of Brand Choke; Ford Versus Chevrolet. Journal of Business, October 1959, p. 340369.

Ralph Westfall. Psychological Factors in Predicting Product Choice. Journal of Marketing, April 1962, p. 3440.

.: Shirley Young. The Dynamics of Measuring Unchange.

Attitude Research in Transition. Ed. Russell I. Haley. Chicago, American Marketing Association, 1972, p. 6182.

.: Russell L. Ackoff and James R. Emshoff. Advertising Research at Anheuser-Busch. Inc. (1968-1974). Sloan Management Review, Spring 1975, p. 115.

.: Daniel Yankelovich. New Criteria for Market Segmentation. Harvard Business Review, March-April 1964, p.


Frank M. Bass, Douglas J. Tigert and Ronald T. Lonsdale.

Market Segmentation: Group versus Individual Behavior. Journal of Marketing Research, August 1968, p. 276.

: George H.

Brown. Brand Loyalty Fact or Fiction Advertising Age, June 1952 January 1953.

: Ronald Frank, William Massy, and Yoram Wind. Market Segmentation, Englewood Cliffs, N.J., Prentice-Hall, 1972.

.: Wendell R. Smith. Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Journal of Marketing, July 1966, p. 38; Alan A. Roberts. Applying the Strategy of Market Segmentation. Business Horizons, Fall 1961, p. 6572.

Natalie McKelvy. Shoes Make Edison Brothers a Big Name.

Chicago Tribune, February 23, 1979, Sec. 5, p. 9.

R. William Kotrba. The Strategy Selection Chart. Journal of Marketing, July 1966, p. 22 25.

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