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a 6 (o "aoc exooec ya"). o aoc exooec yao oaec cooyoc aocx opo, pa, poeyp, peaeo cooyoc poocex eoo poecco peo opaa, oeceaa aoc eee cceo ypax oec c e peypoa opo poecca papao p pee p oe ao ec aa. Ha o ae oeya aoc poy (aoca acoa exoo) aaaec a cyecy exooec ya aa. B cyae oye peyaa, yxyaeo exooec ya aa ooceo ocx ope poeo oppe, eoxoo epyc pey aa, o ec eoxoe ee pepa poe.

p aoe aocoo poya a exooec ya aa ope peae yac ceye p:

1 eoe opeoc ea ooae aocoo poya e o poope cc aa.

2 e execx oooce aa.

3 e poeypx opeoce oooce ae.

4 Heoxoa coecoc oyca oppepoa aocoo poya paax cyecyeo exooecoo yaa aa opeoo peaea.

5 aa pee cpo poe ae peaa aocoo poya e o yxya peyaoc eoo apo o aa.

a 7 (o "poepoae aocoo poya "aco eee ea") Papaoa aoo oe aocoo poya (aoco acoo exoo) c e opeee aoce aoacoce cpyypx opaee, oeceax poee aoo aocoo poya (aoco acoo exoo) ae ceye a:

1 Papaoa aocoo poya. Coepae: Opeeee aeop coepa aocoo poya aopa ycy pacee a opeoo ea-ooae c e oee ooo yoeope ex apoco.

2 pooe oea aocoo poya. Coepaue: oyee eo oooc oee eo cooa cocee pecypc(pe, epcoa. opa, ac, pooce oea).

3 aepoae aocx poyo (aop aocx poyo). Coepaue: cee epe ea a ce ooex peyec aocax aocx poyo ycy, oopoe ocaec a ce ea cepa.

4 Ocyae aocoo poya. Coepae: Oepaoc oecee opeoce ea.

5 Texoooc. Coepae: Aaa aocoo poya o cyecy aoc exooec ya c eae epa a oooy aocoo epcoaa oyee eaooae.

Booe epexo ay c e oppepo aoo oe aocoo poya (aoco acoo exoo) pee eo cooece cyecyey aocoy exooecoy yay ece eo eoxox ee.

a 8 (o "Coae oyc-py") o "oyc-pyo" oaec popao-eea (paoa) pya cpyypa ypae poeo acooo eeea ea, aa coca yaco-peaaopo opeoo aocoo poya (aoco acoo exoo) c pacpeeee y x yaco, oope yy ocyec o aocoo poya eoo oopo aa c yeo oye peapex peyao. B y yaco-peaaopo poea acooo eeea xo:

o aocoo poya (aoco acoo exoo) eoo oopo aa;

oppepoa ooo eoo oopo aa aocoo poya (aoco acoo exoo) o opa pey aa (aa) peaa poea acooo eeea ea (opaoa ooe pepae poecca);

poe poa a poepo exa opeee aex epce aocoo poya (aoco acoo exoo);

epexo ooacao peaa aocoo poya (aoco acoo exoo);

oepoae, papaoa peaa cex (ox poecce epe oec oox epoaay aocy acoy exoo c ooe eo) aocx poyo; a o ae oe y pocxo opa pey aa peaa poea acooo eeea ea ( aa 3 8).

a 9 (o "Peaa"). o a oee cee poecc ayca ooo aocoo poya (aoco acoo exoo) eoo oopo aa c xoo a po aocx poyo ycy, opo peypoae oox ee pouecce peaa.

a 10 (o "Becee oppe. Tpapoae"). a a peycapae xo c o aoc poyo a po py eyp pacpee ceea pa aocx poyo ycy.

a 11 (o "xo c pa"). peycopee oox apao xoa opeoo poea cece oox oypx ee poo cpe c e a oox yo o epeex pco yxo c pa aocx poyo c opeo aoco acoo exooe.

oo ea yea paox poox aocx pco p papaoe peaa poea exoo acooo eeea ea eoxo ye ex pco poea aocoo poya, a a poe ocyecec ca oepecoo aa eo ea, oop opee poeay coeco c ao coco ee pee. a o pca oo oec apeo pc, pc yaco poea exoo acooo eeea ea, oece pece pc, ooece acoe pc, exec pc.

Opaaooe ocpoee exoo acooo eeea ea oepeco ae peye cceoo oxoa, oop oe ya aoc eoo eo peaa, eeo, yoao oeceae occe aa, cococyx p peaa oypeococox pee, apaex a yoeopee aao opeoc.

3.3 aoca ea aa aoca eeoc oe opeeea a exooec ya cooyoc cooecyx ec cex ee yaco (eeo aoco eeoc) o acoo-peoy oecee epeco, peayeo ocpeco aocx oepa ycy.

Ocoy ao eeoc oepecx ao coca pee oepa, ocoy:

o-epx, x yceoe ocyecee ee oye ocox oxoo, cococye oe aeoc ycooc ao, a eyaa peoa coycye x paopee apoco;

o-opx, a pa ayypoa cocee peee pecypc peoa ec pae oo;

-pex, a eeoc p ee yceo ocyece poc p ce ee yaca: pe opaa, aea oecy eo.

p paccope peoa acee exoo acooo eeea ea pee ceo cae opoc o coa popa ec o aeceoy pee oecx poe ea. oo, pee ceo, eoxoo:

- c, ae poe, poe o, c oopo o eocpeceo opac a, yeo cyecy;

- opee, ae poe oy pee aee pe (p o e o yycac y e aa oee cooo paa, cococye "cpaa" ea c ao);

- pa coco (cpeca) oce pax ee, ya epec aa eo ea o aoc aoacoc;

- opee aoee ey ay cpae pee pyx poe ea y oa eo eex ooo a oee aooyy paeop e;

- papaoa cooa oece ecye eo (aoce poy/aoce acoe exoo) ypae aco pecypca ea.

Ocoo aae exoo acooo eeea ea oepeco ae ec oa opeoce aoco eyp, . e. op y eeea acox pecypco ea.

oe opeoce ea eo oeax oooce oo cooa accece eo SWOT-aaa; peyeca, eoca, oooc opae, aaaee a eeoc ea ype e aopa. Oea coco aaa cx cax copo pep-ea, opeee aopx eaopx oooce eo eeoc, oe pa oapo ea, oe poocex oepecx oooce (ypoe aeca exoo, cocoe ocooo aaa, accope poy oapo, oe pooca ..).

ec-aoca ea ao acee paccope ae ce aecey cpecc-oey cpecc-aa eye pooceo-xoceo cya ea, oey ee ypee cpe eo eeoc acooo coco oppoa oe poea acooo eeea ea. Ee oe o paooo aaa xoceo eeoc pep aaec o, o o oea coco eca opeoo ooecoo cyea coocae c ec yco pa, oopa peye cceaecoo aaa xoceo cya poo pacpyyp, oopo a cye ocyece co eeoc.

ec-aoca pep ooe aaa eoopa o acaa peaec oa p ceyx ocoecax:

a) ec ae epcee p eye eo acoo ooe pep ypoae apoco;

) ec eoxoo papaoa eco poe ec-a;

) ec ocaea poea papao oeco cpae pa opeoo pep, o ecaocy oo cooa a cpye ocpoe o cpae.

Hae e opeo e cceoa opaae aay eae ee paec papeo. ooy ec-aoca pep exoo acooo eeea ea ee ceyy cpyypy ee:

1 Poe e. Booe pep: o pa poeax, ocoe cee pa x o poeax o oap pya eppop. ec ea o apae a ocee aeo oypeococooc eo oapo, pao ycy, a oee x opeecx aec oapo peaeoc.

2 poocee e. Booe pep: oe pooca, pya o peaa (oopo). Ec o xapaepca pa pooe eo paoe poy oap ecepce ae p x oepa oapyea oypeococoa oapa a, o eoxoo ocaa o poy, ae ec oo opeyec eee cocaa cpyyp ao ac ocox oo.

3 ooece e. Booe pep: p, peaeoc coceoo aaa, oc oopooo aaa, poc oopaaeoc oopooo aaa, peaeoc poa, oa aoox a.

4 Coae e. Booe pep: poc apaoo a, oa ee a (aoce apo ..), poc oo opee ..

5 pye e, eec p ee ex poe ea eo eeo opye.

Hapep, eee po pooca epexo a coepeo e poy, oap ycy.

apoa opex ec p papaoe ecoo poea eoxoo yo ooee ea eo oeae oooc a ypee, a a pe. Heoxoo opee, aoo yx pax po pyooco ea aepeo pepac epcee ( pepaec ex ycox): pa a pa popa (caa). p a o p oooo pa c a ee opaaoo cpyyp ypae, ypex yco yopoa pep-ea, c ocey (o ay acye) yeo oecyx a ea ypex ex aopo cyecyx oaex ycox eo yopoa .. p popa (caa) paaoe eee cex pepe eeoc a ao opo cpo, opea a pyee ooee a pao poo ceee. a pa co e cpe eo aa, a pao, e cpeac, o ee oxoo ypae eeoc ea oe oaa ay ycyy p ocpoe exoo acooo eeea ea ooe aocx poyo (aocx acox exoo), oope yy ya oea ea a ocoe eo "pc-oxo". To ec oxo ey ocyecec a ocoe epea ocepao apecco aoco eyp, acoc o peoe oopo yy pa (papaoa) cooecye aoce acoe exoo.

opeee oe pox oooce ea coy pae ec-aoc ape ea. e apea ea ec aecea oea cyecyeo oeaoo cpoca a poy, oap ycy ea, eo cx cax copo o cpae c py pep, paoa a o ceee pa ao oapo e. Bec oec apea paax peeo e cpyyp ee ecaoc ea oxaae oo oepae ep, paee ao oce poex ee, oope yy e opeee poecce pao c eo.

ooy o "ape ea" ceye oocc e a oco eca caoo ea, a a cpyey, oeceaey cop ao eoxoo opa opeee ee, ocao aa p pee co copo oepecoo aa o papaoe oe poea exoo acooo eeea opeoo ea.

Paoa o apey ea ae oa opaoaa o ceyey ay):

oea cpyyp eeoo pa ea;

oea opeee ea ceea pa;

oea aao ca oype;

opopaa (ype) oea ea.

a poo oey ypex ex yco eeoc ea c e aoa oooce yoeope eo oecx opeoce a ocoe papao peaa poea exoo acooo eeea ea.

a apea ea ae ceye pae:

1) e aa;

2) poocea eeoc ea;

3) poy ycya;

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