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aco eee ea ae, peca poeccoao eeoc, apae a pe pee o oecee aoee eoo e acox pecypco ea, papaoy peaa o oaoo coea ooecx epeco aa ea;

eeoaaa y coepae acooo eeea ea, oopa aaec oa acox ooo ea c yeo ocoeoce eo eeoc (po, eo cee, c c ocaa oyae, oopaaeoc cpec, eee cy coox ocao a ceax, oea oeo eopco peopco aoeoce, oooce cooe eex cpec ecpoa; aeco eeea cee oooc ea pa cooa peaaee aoce poy ycy; oea opeoce ea aocx poyax ycyax a ocoe ye opex poeo xoceo eeoc ea c o oooo x yac aa) ex oecee ycoa epcpoao pecypco a aa, oeceae eoc eo acox oe a ocoe caacpoao cpyyp ope ao acco aa;

exoo acooo eeea ea, ccea papao peaa ypax oec a ocoe coa aocx poyo (aocx acox exoo) o ypae ooa acox pecypco ea, ooa eeppoa ecy ay o cpoa, oea cooc, a ae ccea ocpoe cpae a acooo oecee aa, ooy pa oae acoe pee a aa, a ea.

3.2 Texoo acooo eeea ea ceoe pae aa eooo e opa cpae eo eeoc, a ae a, oopa pecae coo ea a ec, a exa peaa ox cpae opee cpye (exoo, paa poeyp), oope yy p o cooa.

poe yceoo pa aa paa pea ccea ypae ooec poecca, oecea eeoc aa, epcoao, .e. aoc eee, ocoy aeoc aa opeeec e paepa ao, a aeco ypae peo-eco opee, caacpoa c coa pecypco aa, aae apo. Cyecye oec p, oope oycoa cooc ooepoc aoo o, a ypaee oepec ao. Cpe x oo aa oecoc opaaoo cpyyp, ooe oeco aecoax ex ypex aoce aoacoce, poopee epec aepecoax py, eocao ypoe aa epcoaa, ocyce cceoo oxoa ypae p. ooy poecc ypae aoc ypeee pecaec o pa a ecoo cocax ace: aoc aco eee, yaea aa aa, ocpoee oao opaaoo cpyyp, public relation, aco eee ea, cpaeecoe apoae (corporate strategy), ypaee opao ooa e yp opaa, ypaee aco aoc exoo.

Ocoooaa cpyeo, oecea oepaoe coepeeoe peee aocx poe, o ce pcx, cy apoa aoc aco eee, oop ec cocao ac aocoo eeea opayeae peee a y ceyx aa: ye aocoo opye (a a acoo pe peypya cpea aoco eeoc), aaa aa eey opye (p ypae apoa, oopoae oa poe aocx poyo), oeeoe ypaee pao aoc pca (ypaee aoc opee a ocoe papao aocx exoo poeyp (poyo), oeceax papeee aocx pco), apoaoe ypaee oc aa ao apaepa eo eeoc.

"poeee " oeo o aoco exoo oe pecaeo a epa poecc:

- cyao aa acooo pa (eo ceea) aa ooe aa a pe (eo ceee);

- yaea aa aa c e e ex "yx ec" cpyype aocoo ope aaca (e caecoe, a aecoe paoece), oope yy poac poecce epe acoo exoo;

- oepoae acoo exoo (oeca exoo), apaeoe a a pacpee cepa peocaex ao ycy (aaa y), a a cpaee poex cya ae (aa) aace (caa);

- eaa papaoa exoo o ypo eocpeceoo coe yc ooo poea exoo aece ypeeo opaoo oyea ooo cpyypoo opaee c e opao epoa epoopyex (eecx) oepaox pco;

- opaoa aoce opeeee aoacoc aocx cpyypx opaee, oeceax poee ao acoo exoo (pece, yxaepce, apeoe, exece opaaoe ace ee exooecx pa poeyp eoo oopo aa);

- ooae o acoo exoo eoo oopo c yeo oyex peyao peoe o cpyypx opaee;

- oop ee cpyypo a ope aa c e coocae oyex peyao c poo ee apaepa (oc c, copa pacp, aopoa aeyc ee . .) a pax peex epaax;

- aa ce ee pcoo co aa, pooex peyae epe ao exoo (oea ee aoo paox aocx pco, cpyyp ee oxoo pacxoo);

- oepoae oea papaoa cex (ox poecce epe oec oox epoaay exoo c ooe eo) aocx poyo;

- copooee oeceee exooec eoo poyooo pa cex acox exoo ypex opax pa poeyp o eae ecocoo poope;

- pe a ypoe ceo eeea aa epe pao-, cpee- oocpox aa, oope yy peac ocpeco poyoo cpae aa (poyo p aa paax po yepeo oeeo o cee poeccao aepecoax ae cpae co cey cyao oppepoa).

Ec oeoe pa oeyao, o pooca epoaccoo aocoo poya eoxoo:

o opeoc pa (eye epcee);

oca e pooco aoco exoo oo caoo cooo aeca, cooa o oeecex apyex epo;

opaaoo epecpo a, pacpee oeceoc o caoo eo ea ypae;

"epepopapoa" paoo aa a ocee cooo aeca aocoo ocya, peaoa p "a ea";

aa ccey ypeeo oopa eoo epepoo apoa opo.

Oeo, o yceo peaoa poecc epe cocex exoo coy aoce cpyyp, oope oecea a y peee ceyx aa:

aa ooecx poecco, pocxox a acoo pe, aaa aocx poyo (acox exoo, pa poeyp) peoa ee cpe aa;

opeeee epce (ye) pa aocx acox exoo poeyp, oeceax oypeococooc aa cooec c popao eo pa opopa e, o ce yeee opopyeo o pa yeee paox aocx pco;

oeceee ypae ee pecypca a ocoe papao, epe peaa aocx acox exoo c yeo cpae a eeoc aa acoc o opeo ooeco cya a pax ccyoo oapoo aao;

pyooco paoo o apoa acox exoo aa, apaeo a oceoaeoe ypeee eo pecypcoo oeaa;

opaa oecoo copooe, epe peaa aocx acox exoo ocpeco aoec ey cpyyp opaee aa a ocoe paee oaoce coacoa ec ey ;

aaa aooaeo peypye ooeco cpee a ocoe copeex aocx acox exoo, oeceax oypeococooc aa a pe aocx ycy.

Oco coepae aoco eeoc ec ccea eeea o ypae pao aoc pca c oo x ea a ocoe cooyoc aocx poyo (aocx acox exoo), oope oo oece papeee x pco, o oy ocox ee aocoo eeea oo opee a oeceee coae yco acao eoo cooa cpyypx opaee aa pee eyx, aecx cpaeecx aa.

aoc ec, a o pyo, coco exooecx eoe. Tpaoe oxo (exooece poecc) copeex oepecx aax apyc a epapxeco cpyype opaa, coeco cpyype. To ec ee, coepaec opaaoo cpyype aa, a pao, pa epapxeco ope o yoa apae, oope opepyc a oee opeeex aa p o, opaaoy cpyypy aa a e caec e aa, ca opae pao py aocx ycy. Ec poce y yoeope oo opeoc ea, oop e ae ooex poe e peye papee coec epapx, o oae exooeca eoa oex ee a coeco ypoe, oopa aaec a yoeope paox opeoce ea. Taa cpyypa opaa oe oe ooc e ea, aoe o co acpoa op epe, ocoy paoa opaa cpoc cooec c xapaepo oaaex aocx ycy cxo popea ycy a x peaae, .e. a cpec peaoa e aoce poy ycy, oope coco poo. peyeco ao opaaoo cpyyp aa ec co ypoe ypaoco ceaa c co aeco coe oepa, a eocao ae ya ceaa, oopa apye oopa eeoc cpyypx opaee aa peee poe ea, ex oec xapaep. o cao c e, o opoae opaee aa -a yoc cep coe oeceoc a e coco o poe ea o ce x ooe opeoeoa oee oxoe ycy pyx opaee aa -a coceo yo ceaa.

ay ao opee ce e eay cpyypy, a oay, .e. y, oopa ae ye peya. C o acooo eeea ea eoxoo ocpoee exooecoo yaa aa, oop oea coepa c "e aoc poy". ocpoee ao c a ocoe exoo acooo eeea ea e peye peopaa cpyyp aa, a oo ee apaeo exoo o ooe cyecyey aocoy exooecoy yay (aocoy eeey), o c opeae a ea ex ocox exooecx ooee (oa) ae. Ccea apaex exoo eoxoa oceeoo ece oee popecc, epce exoo ecyeo, epeo oypeococooc exooecoo yaa e eo paaoo apye. oceeoe ee apaex exoo, oope c eee pee ao coo, oceeo yea ye ec, ec exooec ya aa e apye eo eeoc paec ce oxooopaye opaee aa e eo c ea ocyec co eeoc a yoceapoao yace aoec. Ho eee opyee ea aa e ocoo ece cee aop ee, apep:

eococo poex cao eo , oope coa opeoc ox ax acox cpyeo (oe aocx ao ceo, aae ca o ccya, pe o ocpeoa, copoae pe . .);

ee peyoo xapaepa cepe aooooe, peye oepaoo eaeca oa aoooo apoa coa ox acox cxe cpyeo ea;

coepecoae exoo, ax yoeopee ooex opeoce ea (aoce acoe ap, ccea ocya "a e", oepaoc paceax pee peaoo pee ..);

ooeca aoc ea o pacpe cox apepcx ce ceea pa.

ooy ey peyc pye apaep aocx poyo, oope ooy a oaoe peee eo poe (ooe paeee cpec, oaoe oyee ao, apepce c, aaece ycy ..), o ooo p oee (epa) coecx yc pax aocx opaee.

Oca oae opeoc ocpoe exooeco opaaoo cpyyp, oopa opaae oceoaeoc ec o yoeope yax opeoce ea. Tae exooece poecc y e oo y epe epapxecy cpyypy ceo aa, oa peca o eeo coecoo ypo copy, oopoy opac e, opaaec pyoy copyy coecoo ypo epe yx pyooee cpyypx opaee (coeo eocpeceoo pyooe pyooe pyoo opaee), a epe opaoa exooec poecc papao peaa yaoo aocoo poya c opeae a epa yc pax opaee aa.

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