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CTATCTECE METO AHA AHHX M.H. opooa (Moca) BOCPTE CTEHTAM CAOHX EPCOHAE B cae cpaac peya cooa eoo ooepo o apoa ( o ce

ooepoo paepa) op pecoeoo aaa a pepe cceoa pocpaca ocp cyea caox epcoae. eac o o cxoce pa x x peyao o peyecax eocaax eoo. Tae paccapac opoc opa oo oo eoa acoc o cceoaeco cya.

ee coa: ooepoe apoae, oppecoe aa , ooepoe paepae, caoe epcoa , pocpaco ocp.

p pee aa e aex aopo, ea x ocoe ex x e, oae poea opa eoa. p o cceoae co epe eo: co cooa eo ooepo acca oeo eoxoo ca epepe aee epeee? B ep o cyae, copee ceo, ye pa acep cp a aa. Bo opo op ye ocyecc ey aop aao, oppecoe aao (correspondence analysis;

a pycc oa epeoc a Map Hoaea opooa acpaa coooecoo ayea Mococoo ocyapceoo yepcea . M.B. ooocoa.

Cooo: 4M. 2003. 17.

M.H. opouoa aa cooec) ooep apoae [1;

2]. a aax eoo oaae coceo ceo p ee. Ta, acep cpa aa pey c ox ax e oyca poyco aex [3]. p c ooa aopoo aaa oeco oyaex aopo peao yceo a oppe epee x e oaeo ee oaoy paee oe o. poe oo, oa aa-o oa epeea pae o pyy po pae ocpaex oeo, oa o e e pecaea peyaax aopa cy e oppepoaoc c py epee [2]. Meo oo epoo apoa pey opa o ocx/pacco x ey oea.

B ao cae a pepe ye pocpaca ocp cyea caox epcoae 1 cpaac ooep oe apoae oppecoe aa a eoa, o oe ca eppepoa aee aop ( a o cyae aop, opeee ocpe paee caox epcoae). oo op ocec ea e e aa pecoea e e pep cpae oy oooc paoa c x eocpece pea , coy ope opoc.

a eco, ooepoe apoae aop ooep x cacecx eoo, peaaex opeee cooec ax o oc oeo pa cao pocpace oe oe apaepo x oee [3;

4;

5;

6]. oppecoe aa eo e aoec (cooec) aeop yx epeex a ocoa paoe cac X-apa. B aece cxo o opa coyc ae a copeoc, a peya yao pecaec a pacooee aeop cceoae poeeo eco 2002 . (ay pyooe .H. Tocoa).

Bocnpumue cmyemau caox nepcoae aoo paccapaex pao yepo pocpac e [7;

8;

9].

oo o oyaey opa oo o c a ocoepo, eoxoo o pecoe caa c oo o xopoo ecx oeax. ooy a peap eo ae cceoa poee oop epcoae.

epe 65 cyea coooecoo ayea M (ya c opoo, peeo oo ypco) a ocaea a aa aca a co ce ya (cpo e aya c) ec caox epcoae. p o ax oo ex oce ooceo oo, ae ca ec y oo oo ca cao epcoaa, peae peo e aaoc. Peyao oo cepea c c co 157 e, oopx aeeo paccope o ocaeo 17 aoee aco yoaxc.

Meo ooepoo apoa aece xoo opa peye ax o oc oeo pacco ey . Cyecye ooe oeco ep oc1, op o o x oycoaec coepae co opae ceo exc ax. Oe, a opao epc oc paccapaeo cceoa.

B aece cxox ax o peeo epay opa o epax xapaepa ax epcoae. ooy peo pecoea oca aoo epcoae ep coa, oe a poco opoc: ao o?. p o o peoeoao cooa paaee, paae Hapep, o aeo, peayx aop ooepoo apo a, coep 26 oox ep oc oax, opox epax ax: NewMDSX Windows, oy WOMBATS (Work Out Measures Before Scaling cee ep oc epe apoae).

M.H. opouoa oce xapaepc. Ha aoee aa opocoo c a, oop oe cooc eoxoo o ca 68 co, cyey-coooy peoaoc ooo aa y.

o cco cooax pecoea xapaepc epcoae coco 371 coa. p o eo e o ae oee oca eoc opaca epcoae, a oo, ae, ooo, cap, py, e, op e, ee, c xoco .. Ooopee coa, oocec pa ac pe, paccapac a oecee (a pyc = apyc). Coe coa oec oy aeop, oao aeo e ce, a oo peo cpeaec oe oxoe (y = y = opc, ya = yao a, yca = yca, yp = yep, caoea = cacea, epee = e ye pa pee).

Tae ap xapaepc, a pyo pao, xo cco aa oeo.

B peyae aoo epcoae oye co ac c xapaepc. Eo oe appoac o 157 o 189 co 200 oox ( acoc o oeca poyex ae ). B aece y oc epcoae a paa ce e epecee cooecyx oec xapaepc.

Ee coepaea eppea ocoaac a ee, o ec a caox epo (ep x oc) ocac o e e coa, o coa pecoeo o cxo. Mepa oc paccaac, cxo ooo cca xapaepc, a: ec oe eccep p aac oa a oae, a ooo o pa oa oce pa oae, o o ape cooece caoc co 3.

py coa, uocm(, ) =, ni ), e niA ni min(ni i= o, coo pa i-e coo-xapaepca yopeoc ooe oeo A cooeceo.

Bocnpumue cmyemau caox nepcoae Aop ooepoo apoa oyca c ooae oce a cooo, a opooo ypo epe (epecoe eepecoe ooepoe apoa e). B ae cyae peoo, o yeee oec a ox co ocax ap epcoae oop o oe cee x cxoca, o e ece opa o o, acoo o cpae c epcoaa pyo ap. poe oo, ec epa oce yx ap epcoae cooecye oo o e co, o e oaae, o o oxo cpoo oaoo epe. B ae e SPSS, oopo pooac opaoa oyeo ap oce, ao cya cooecye ordinal level of measurement c oooc untie tied observations. oa peoo oecey ppoy oce pea co paoe popa, ae coe opac papaoy.

p cooa eoo oca aex aopo ce a cae poea aoe co aex epeex c a ocao. Oco pepe pee o a a (oo eppepyeoc peyao ocpoooc x a pax cooyocx) cy o a, o c oae e oepeoo (eo) aopa cee cooec oe cxo a ao e opacae. O aece oyae x pee cyae ooepoo apoa cy o e e y cpecca. Ha pc. 1 opae pa acoc e cpecca o paepoc pocpaca. B ae cyae oa co eex aopo ocp oaaoc a. Ha pc. 2 oaao pacooee epcoae pocpace x yx aopo.

eo oe cooa ooepoo apoa (a pyx eoo oca aex aopo) aa ec eppea oce oyeoo pocpaca. B ae cyae eppea ocyecac cey opao. oeo cca co-oca oopa e, oope aco yo pec peeo epcoaa, pe ooy M.H. opouoa oy oc, pae peo pacooe apo. B aece pep j- xapaepc cooaac ea k l n n ij ij i=1 i= -, e nij ea, oaaa o, coo pa k l epcoay i o pcao aeco j, a k l cooecye oe py epcoae oco oc. Oopae eppea oce xapaepc pee a. 1 (c. ae pc. 2).

0, 0, 0, 0, 0, 0, 0, 0, 0, Puc. 1. eeue euu 0, cmpecca no epe yeueu paepocmu npocmpacma 0, ooa Pa 0,6 oe apea ya eccep 0, ooa 0, oya aa a Pycaoa eocea 0, poo a ypa ea e op -0, apco eypaa ypao paca ooo -0, anoa B yx -0, -1 -0,5 0 0,5 1 1, Puc. 2. Pacnooeue nepcoae npocmpacme, noyeo c noo ooepoo aupoau Taua HTEPPETA OCOB OCE HA OCHOBAH PAAX X COB-OCAH o y a poo ea o e eccep e opo a a oc e oce a ooa op aa a (Dim 1) op, pyo , o, x p, c pa , pac,ec , pe, oap B yx ypa o o oo o o a Pa apea y a Bep a a oc Bece , y, x p, Cpae , yp, y, (Dim 2) py e , o , op, ec , op eo e c e, ce o Bocnpumue cmyemau caox nepcoae Taua OEHT OPPE ME OOPHATAM EPCOHAE O OCM ACTOTAM COB oppe a. oppe a.

DIM_1 & op 0,832 0,000 DIM_2 & op 0,104 0, DIM_1 & ece 0,022 0,934 DIM_2 & ece 0,795 0, DIM_1 & y 0,241 0,352 DIM_2 & y 0,638 0, DIM_1 & a 0,429 0,086 DIM_2 & a 0,495 0, DIM_1 & o 0,876 0,000 DIM_2 & o 0,232 0, DIM_1 & y 0,227 0,380 DIM_2 & y 0,640 0, DIM_1 & x p 0,716 0,001 DIM_2 & x p 0,015 0, DIM_1 & pac 0,477 0,053 DIM_2 & pac 0,425 0, DIM_1 & pyo 0,447 0,072 DIM_2 & pyo 0,151 0, DIM_1 & oep 0,215 0,406 DIM_2 & oep 0,489 0, M.H. opouoa Bocnpumue cmyemau caox nepcoae a o a, epa oc oe poeppe poaa a oc oe: ooe/opae epco a. o oepaec pacooee ee cepee ax epoe, a ooo apco, oeee oopx e oe oeeo ooao. Bopa oc paee epcoae a oco a oo, ya o epe e, a o-y cea.

O ee oc yp, y;

opo ece, y.

Bpa coco eppea o oe ac opa a ce (c. a. 2). Eo peya oepe aa o oeo oppe ey oopaa epcoa e o ao oce acoo cooa ec aoee aco yopeex co-oca. Eceoe cee cocoo o, o coo xp oaaoc e oaae opo oc (oe oppe 0,015), ecop a o, o a. 1 oo pcycoao a oce B yxa.

oo o oy pocpaco ocp cao x epcoae c oo oppecoeoo aaa, o peeo opa o ocx xapaepcax, oo py ye cooa pacea ep oce poecce pee ooepoo apoa. cxoe eoa ae peca coo epcoa-xapaepc. o ea peepo epepyeoc pocpaca oea (xapaepca), x co o copaeo. cooe pocpac o o ocpoeo p: a ocoa 13, 20 40 co-oca . ax pa ey oapyeo e o (c.

a. 3) a cee cyae, oa oc apae pooooe copo. p o pacooee oeo x pocpacax coao c apao, oye ooep apoae (o oe opaeo a. 3).

Taua oppe oce oopa pocpac, oyex ooep apoae (dim_1 dim_2) oppecoe aao a ocoa 20 xapaepc (dim_1_20 dim_2_20);

40 xapaepc (dim_1_40 dim_2_40);

13 xapaepc (dim_1_13 dim_2_13) oppe a. oppe a.

DIM_1 & DIM_1_13 0,946 0,000 DIM_2 & DIM_2_13 0,888 0, DIM_1 & DIM_1_20 0,946 0,000 DIM_2 & DIM_2_20 0,929 0, DIM_1 & DIM_1_40 0,951 0,000 DIM_2 & DIM_2_40 0,895 0, DIM_1_13 & DIM_1_20 0,996 0,000 DIM_2_13 & DIM_2_20 0,973 0, DIM_1_13 & DIM_1_40 0,996 0,000 DIM_2_13 & DIM_2_40 0,983 0, DIM_1_20 & DIM_1_40 0,998 0,000 DIM_2_20 & DIM_2_40 0,977 0, M.H. opouoa Bocnpumue cmyemau caox nepcoae B peyae eppea ocaoc a apae c aa xapaepca. Cooecyee paooe pocpaco opaeo a pc. 3.

1, ypao 1 op apco B yx 2 ece 1, 3 y paca 4 a ooo anoa 5 o a ypa 0, eypaa 6 y e 7 xp poo op 8 pac ea 0,0 9 pyo aa a 10 oep Pycaoa 11 pye eocea oe ooa 12 -0, eccep- 13 ec 20 14 ceo oya 15 pe -1, 16 yp 17 cpa 18 ao apea 19 cpo -1, ooa 20 ecac ya pa P -2, epcoa Xapaepc -2, -1,5 -0,5 0,5 1,5 2, Puc. 3. Pacnooeue nepcoae npocmpacme, noyeo c noo oppecnoemoo aaua oppecoe aa ooe ocyec eppe a oce oyeoo pocpaca, opac e oo a a M.H. opouoa oe pacooee epcoae xapaepc, o a oo ee cac ae, a a o oppoae oc oocea ep (contribution of point to inertia of dimension). poe oo, o py caca aecy pee (contribution of dimension to inertia of point) oo cy o o, acoo xopoo ecoooee o, cooecye o epcoay, o xapaepce, ocaec opeo oc pocpaca. Bce cac ocoa a o ep ep papoca oe opy aaa oopa. x ae e ce c oopaa oe-oeo pee a. 4.

Taua CTATCT OPPECOHEHTHOO AHAA oopa Oocea aeco Coo-ocae ep pee 1 2 1 2 1 1 op 0,527 0,092 0,063 0,003 0,594 0, 2 Bece 0,295 1,240 0,010 0,232 0,049 0, 3 y 0,162 0,765 0,003 0,079 0,024 0, 4 Ha 0,471 0,563 0,017 0,033 0,222 0, 5 o 2,472 0,177 0,468 0,003 0,950 0, 6 0,196 1,239 0,003 0,135 0,015 0, 7 Xp 1,056 0,206 0,070 0,004 0,535 0, 8 pac 0,572 1,114 0,019 0,098 0,151 0, 9 Tpyo 0,698 1,047 0,023 0,069 0,113 0, 10 oep 0,389 0,745 0,007 0,032 0,088 0, 11 pye 0,537 0,647 0,013 0,024 0,136 0, 12 M 0,579 0,129 0,014 0,001 0,283 0, 13 ec 0,530 0,519 0,012 0,015 0,205 0, 14 Ceo 0,134 1,242 0,001 0,058 0,005 0, 15 Bpe 1,855 0,161 0,094 0,001 0,889 0, 16 Myp 0,074 20,183 0,000 0,173 0,001 0, 17 Cpa 2,491 0,190 0,164 0,001 0,930 0, 18 ao 0,620 0,118 0,010 0,000 0,189 0, 19 Cpo 0,639 0,802 0,010 0,022 0,166 0, 20 Hecac 0,121 0,724 0,000 0,017 0,009 0, Bocnpumue cmyemau caox nepcoae Ooaue ma. oopa Oocea aeco epcoa ep pee 1 2 1 2 1 1 aa a 1,911 0,165 0,271 0,003 0,924 0, 2 eocea 0,613 0,469 0,038 0,030 0,339 0, 3 ypao 0,261 1,092 0,005 0,117 0,047 0, 4 B yx 0,307 10,073 0,006 0,099 0,060 0, 5 ooa 0,508 0,456 0,017 0,018 0,231 0, 6 e op 1,955 0,107 0,224 0,001 0,936 0, 7 ooa Pa 0,159 1,630 0,001 0,187 0,005 0, 8 oya 0,671 0,817 0,039 0,076 0,178 0, 9 a ypa 0,234 0,566 0,004 0,027 0,064 0, 10 apco 0,122 1,203 0,001 0,092 0,005 0, 11 ooo 0,102 0,747 0,001 0,044 0,006 0, 12 oe eccep 2,339 0,242 0,311 0,004 0,915 0, 13 paca aoa 0,435 0,557 0,017 0,036 0,164 0, 14 poo ea 0,562 0,044 0,023 0,000 0,199 0, 15 Pycaoa 0,501 0,315 0,016 0,008 0,187 0, 16 apea ya 0,241 1,549 0,004 0,224 0,019 0, 17 eypaa 0,515 0,514 0,025 0,033 0,237 0, a o a, oppoae epo oc ao e cee opeeoc a epcoaa, a oe, a op (a x oe pae cooeceo 0,311, 0, 0,224), a xapaepca, a o (0,468) cpa (0,164). pooocaee eo x oe ce oca oe ceo caaoc a o oc. Ha pc. 4 o, o oca e 14 epcoae, epe oopa e e a e, opay pyy ex. eceo, ce o o oc X pacaac a e aeo ocoe py o pya py , yp oopx papoc e ao y oo. C ae o pe, ooa oypa caa c oepe o ac opa, oopa coepaac pacpeeex, cex a copeoc xapaepc. ooy ooep oe apoae ao opoao yoe pocpaco M.H. opouoa (1,4x2,5), a peyae pee oppecoeoo aaa apa oyac apaa (4x4).

Ha oppoae opo oc pocpaca aoe cee oaa e p epcoaa: ya (0,224), Pa (0,187) ypao (0,117) p xapaepc: ece (0,232), y p (0,173) y (0,135). o oop o o, o cyae c epo cao y oeo coa pooocaec e coo yoy, coo eceoy, a pe ep pea oc pe. B o ece oo oe, o xapae pc y ece oppepy py c pyo c epo oc o epoo poa 0,038 (p oocopoe ypoe aoc).

oo eppea oce oppecoe aa oo e oy opa o o, acoo xopoo a a oa ( ao cyae o o epcoa, o xapaepca) ocaec ao oyex oce. oo coyec ea aeca pee (contribution of dimension to inertia of point). B coepaeo ae ooa opa oe oa a ceyee. Ec ocpyo o/eo oyc oca oe eccepoo, o oa pocpace, cooec ya oy epcoay, ye xopoo ocac oc X. Ec e oy-o caox epoe e oxo opeee o/e o, o eo oa o oc pocpaca ocac e ye.

Cac a. 4 oaa, o ocpy o/e o ayapyec coa p ocp epy oe pe ax epcoae, a op (contribution of dimension to inertia of point 0,936), a (0,924), oe (0,915). Hecoo e e cee o paoae p ocp eoce (0,339), e ypa (0,237) p. A apcoy (0,005), ooy (0,006), Pe (0,005) ye (0,019) o ooe e pe. Aao o epax y/ece&y xopoo ocpa c ypao (0,612), yx (0,546), Pa (0,429) ya (0,590), coce e ocpac ea (0,001), a (0,005), op Bocnpumue cmyemau caox nepcoae (0,002), oe (0,007) Pycaoa (0,055). Ceye oe, o cya paccapaex e (contribution of dimension to inertia of point) oaae, acoo oo ocaec o o epcoa xapaepca a oc. B cyae ac ao paepoc pocpaca (r-1)(c-1)1 a cya paa 1.

O oox cocoo oca aex aopo ocp oeo ec aa ax o peoex.

B o cyae pec oe ooepoo paepa [4;

10]. M opac , o poep, ece o cyecye o pocpaco ocp, oopoe o a oyeo ocpeco ooepoo apoa oppeco eoo aaa. oo cooa cey co co. Ha ae copa ax 14 cyeo peoca a a e o o, ae paccapaex epcoae aoee ca, a ae eee. epe a pecoeo pac aac 17 apoe c ea epcoae2. aaa c yeoo aaac o, o aeo ocope a ce apo pa o epcoa, oop ae a oy ca. ae a apoa ooaac copoy, poeypa pooaac o ex op, oa yx ocex epco ae pecoe e pa oee peoeoo. Te ca oeceac opo ypoe epe: aoy epcoay cooece cac pa a o cey o pa.

oyee a opao papo paopaa yepoe pocpaco: o pa ycoe, o pa c c poa oopaa epcoae. py coa, o ocy eceo ypeee eee yepoe paepae.

r oeco cpo cxoo a copeoc, c oeco coo.

Pecoe ce e e, ooy cco epcoae ooo xopoo ece.

M.H. opouoa Paepae poooc c oo oy PREFMAP, xoeo eppoa ae popa ooepoo apoa NEW MDSX1 c o oa o. a popaa ooe oceoaeo pe ce epe oe paecoo opae peoe (preference mapping), aa c ooeo eoo aaa e opo. B aece oe oo, acoo a a oe yoeope ec a, coyc oe oppe ey cxo a aoo pecoea pacco pocpace o oeo o eao o.

oa peec eepecoe ooepoe paepae, o o cee cooec oe ax eac eo a x ocoe, a pye pep (F-cac) e e cc a: a x oo c o pao opepoac oo p paoe c co a.

oa poooc ypeee paepae papoo epcoae, pocpaco c pacooee oeo peco eo, ocyoe peoy ocp, oyoc oo p cooa ooeo eoo oe, ooe paee oceyee epeeae oce aoo cyea. Bo cex ocax cyax o aa aa ac py a pya cyac oo ece, pe, e poe oe, e cee. o oop o o, o ca opeec e ee e oa aopa, a oee ac xapaepca.

B cyae c e paepae, oa a xoe eoa aac e oo papo oeo, o x oopa po cpace, aoee ox oe py a pya pooo cpay e o eeo eoo oe. Oac o ocec e, o eae o eoopx pecoeo oaac e ce aeo a pee oypa epcoae. Oao a popa coycya oyea axoc a http://www.newmdsx.com.

Bocnpumue cmyemau caox nepcoae pee ocaeo aa ec cey a: p ypee, p ee aae aeco paepa (coo ece oe a) o, xo e oe co (o e oppe cpee a ypoe 0,53), o paec oa o. o a, o ca epcoae pocpace a coc o x ococ ya e aaae ax opae a aop opa ca epcoaa.

Ta opao, ooepoe paepae oo co y, xo e peo cpoa aopa ocp /opa epcoae (oce pocpaca). Eo peyao oc pacooee aeax1 oe cyeo-coo oo. Oaaoc, o ce opoee paee a e py.

B a. 5 pee epcoa, ae aoy c a y ao yx py pecoeo (pepe oopa epcoae ocya cya x pao: e ee cya, e oe cae epcoa). opeee oo, o e cocae ocooe pae peoex, o peeo ocooac e e cocoo, o p eppea oce pocpaca ooepoo apoa. ooy a. oo e epcoae a ee e xapaepc, oo pe aoe cee paa e py.

a oaaoc, oa ac cyeo-coooo e pee ceo ecex cex caox epoe, o pe a pya x ac cae ca cyyo ooe epcoaa.

ocoy peya paepa e a ocoa ycoc peaoc oyeoo pocpaca, oae opoc, oey peya eo ocpoe pacxoc c poe e B.. epeo cepeo cao ceaec epea [11, c. 8085]. epeo ooac aop Aeaa oa (o aao c eao oo) pecaee o oee, ae ceo pacooeo o eaoo opaa oea aoo poa.

Taua HTEPPETA PA B CMATX CAOHM EPCOHAAM BX P PECOHEHTOB pya A pya Oe py 4 e oea 10 e oe Hao ee ca e Pyca oa, B yx, B yx, ap co, ea py epcoa ooa, e oce a, eypa a, o y a, o y a ypa o Xapa epc , o a e pac, pyo , Bece , py e , py A py o pya , cpo, e ce o M.H. opouoa Bocnpumue cmyemau caox nepcoae aao oeo aa epcoae o 54 yop cea aa peyae oy pocpaco epex oce, poeppepoax cey opao:

1. Opoc/apoc (aop, oc 23,9% oe cepc).

2. Aeypoaoc oc/coaa opaoc (19,2%).

3. Ca oc (19%).

4. Apcoc, poc (7,5%).

C o pe epeo, eo cepe a ey ycpe ey, opay apy x [epcoae] ocp, e ooey ya pcpac cyex.

oo epcoae cepee epeo yppoa (apae ) peoaae ayea cxoo. p o peya aopoo aaa coecx ax coa c pe yaa x paeo aopa.

B xoe poeeoo a cceoa oa opao o ee poca cya: pae epcoae opeeoc ceo y aopa, e oee peacoe coepae.

Ha peya oaa, o ocpe caox epcoae pocxo epy oepe c oeoo o pe (aop o/op , o pae epe, o/eo). Bop pa o, paa epoe cao, oaaoc pooocaee y/y&ece. B eo peya ocaoo epe cooecy a cceoa cpyyp pycco o o oe oc [12], oopo cxocea ece ooe epx yx aopo oaac cooece o paceo-ooao eeyao oea.

C oo copo, oo caa, o ooepe eo ocpoe a yce aopy apyex oe o, .e. acoc o oo, ae pa caoe epco a, oy oyc pae pocpaca ocp. Ec ce o cxo o aoy-o ooy aoy paeoy M.H. opouoa pay (apep, ce oaoo apc), o o o oep eo o pa aece aopa ocp e . Oao eo e oo ae e coo o, ocoy paoe epeo, ae cceoa cooac oeca paoaox epcoae, o oo o pec e ocaoo ox xapaepc.

Booe, oa cceoa oo o e poe p ec oopeeo aop aa ooepoe a poae, cyecye p p, o oop eo oy pec pa peyaa [4]. Bo-epx, o pae ep cxoca oeo;

o-opx, pae cepeae poeyp , -pex, ca eo aaa ax. B coepa eo ae pacxoee peyao aeo cceoa c pe yaa caooo ceaecoo epeaa, oe oceo cey opao. Ececeo, cyecye oeco aopo, oope oym cooac pae caox epcoae, o aeo e ce o ayapyc peao oaoo aco. aop aa, pee aa aa ceaecoo epeaa, ooe o apy poec x aee aop ocp, ae ec cye peao poecce ocp opaac oce oepe. ooy, o oapy, ae aeo p pa cay cyecey po pae oeo, ao a-o opao ea aa pecoey a oea x oeo. py cocoo, oop coo pea oa cy eo pyoeoc, ec cooae cex o ox a oe oeo. Ec e xo yoo po y cpyypy coa cpe a ocpy, o o cyae a yecee ooac aop aao.

B a. 6 ooac ocoeoc ex eoo cceoa pocpac ocp, oope cooa xoe ae pao.

Taua CPABHTEHA XAPATEPCTA COOBAHHX METOOB Mooepoe a poae oppecoe aa Mooepoe paep ae ae a xoe emoa opa o oc x/ pacc o- Ta a cop eoc oe - Ma p a (pecoe x, o yea apaee xapa epc a, o o opo oe ) ax o peo ox oo x cocoo a o e e o a op o ex, o ope pa y c pacc a c pacc o1 a a op o a pacc o e y oe a, a e y o oe a o ea o xapa epc a o O ypoe u epeu Boo e pec Pao ae o o c a e Boo e pec ee pec apa cop eoc ee pec apa Ha xoe moa u npocmpacme uopa amc Oe Oe xapa epc Oe pecoe op au o aecme oeu a xoe aemc ce oypa oe o a o o-oe a a oo pecoe a e o e y c pecca o-xapa epc , pe e o e o op o e o o a o oce pe ( ee peco poc pac a c yae) F-c a c ( e peco) o X-apa paccoe, o eoo.

Bocnpumue cmyemau caox nepcoae M.H. opouoa Ec ooepoe apoae ooe cooa paoopae ep oc oeo, o oppecoe aa paoae oo c e, oope oy oye a ocoa o o a copeoc. Ho ao oo o pocpace oopaac ee cpo, ee co ( ca oe, x xapaepc o, e oc oeo ope eec). B c c peya pee oo eoa peoca oooc oee eo eppea, oa o o oaa ee ooc, ocoy xoa op a eee eaa. ooee oooc eppe a peyao oppecoeoo aaa oa a x eo cac, a oocea ep aeco pee . ooy o cyae ( cya oo ooo peo ooc oe) oo ye, acoo xo poo oc pocpaca oca a oe ay xa paepcy, cea o o o, a o ax oeax oe yoeope xopoo, a o ax e oe. p co oa e ooepoo apoa ea y cpecca oop o o, yaoc e yaoc ooo pocpace aeao ocpoec eec a xoe ae o oc . Ta opao, oo caa, o oppecoe aa pecae coo ypoe oee cooa apa ooepoo apoa, ooae oo e oooc eppea.

TEPATPA 1. ocoano M.C. acca eoo pocpaceoo pecae cpyyp cxox ax // Coooece cceoa. 1976. 2.

2. Neal W.D. Overview of Perceptual Mapping (a Presentation to a Sawtooth Software Conference on Conjoint Analysis, Perceptual Mapping, and Computer Interviewing). Sun Valley, Idaho, 1988. April 6-8. www.sdrnet.com/thoughtsonperceptualmapping.htm.

3. Mooep cacec aa ooe / o pe. B.H. Taa ea. M.: -aa, 1999.

4. uco M. Mooepoe apoae: eo aoo peca e ax. M.: ac caca, 1988.

Bocnpumue cmyemau caox nepcoae 5. eppea aa ax coooecx cceoax. M.:

Haya, 1987.

6. Tepexua A.. Mooepoe apoae cxoo // cxoo ec ypa. 1983. T. 4. 1. http://soc-gw.univ.kiev.ua/PUBLICAT/LIBRARY/ PSYCHOLOGY/TEREHINA/index.htm.

7. Clausen S.-E. Applied Correspondence Analysis: An Introduction // Sage University Paper Series on Quantitative Applications in the Social Sciences. 07-121.

Newbury park, CA: Sage, 1998.

8. a M. epapxec acep-aa cooec. M.: ac caca, 1988.

9. Correspondence analysis (epo ye opopa StatSoft) // http://www.anchem.chtd.tpu.ru/edubook/math/stat_eng/stcoran.html.

10. Meulman J., Heiser W.J., Carroll J.D. PREFMAP-3 Users Guide. 1998 // http://www.netlib.org/mds/prefmap3a/manual.tex.

11. empeo B.. cxoceaa coa. M.: -o Moc. y-a, 1988.

12. ee A.., oxuo B.., ooca-Teoa A.. Pepeea oc ocx ep coa oce pyccoo a // cxooec ypa. 1991. T. 12. 2. http://www.socd.univ.kiev.ua/PUBLICAT/LIBRARY/ PSYCHOLOGY/SHMELIOV/shmelev2.htm.




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