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«Д Е П А Р Т А М Е Н Т К О Н С А Л Т И Н Г А РЕКЛАМНЫЙ РЫНОК РОССИИ Аналитический обзор Демонстрационная версия Этот отчет был подготовлен "РосБизнесКонсалтингом" исключительно в целях информации. ...»

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Дом Недвижимость.................................................................................................................................. Домашний очаг, журнал............................................................................................................................. Домовой, журнал........................................................................................................................................ Донецкая мануфактура............................................................................................................................ Дон-Строй.......................................................................................................................................48, 63, ДТВ.............................................................................................................................................................. ЕБРР............................................................................................................................................................ Еврокомиссия........................................................................................................................................... Евромед.................................................................................................................................................... ЕвроОйл.................................................................................................................................................... Европа +........................................................................................................................22, 41, 42, 43, 47, Европарк.................................................................................................................................................... Евросеть.................................................................................................................................................... РосБизнесКонсалтинг Департамент консалтинга (research@rbc.ru) Рекламный рынок России Евротэк...................................................................................................................................................... Егорьевский мясокомбинат..................................................................................................................... Единая Европа.......................................................................................................................................... Ж, обувные магазины............................................................................................................................... Жизнь, ИД................................................................................................................................................... За рулем, журнал....................................................................................................................................... За рулем, ИД............................................................................................................................................... Здоровье, ИД.............................................................................................................................................. Зевс Трэвел.............................................................................................................................................. ИД Родионова.......................................................................................................................................55, Идеи вашего дома, журнал....................................................................................................................... Известия, газета...................................................................................................................................54, Издательская группа «HFS-ИнтерМедиаГрупп»..................................................................................... ИКЕА.......................................................................................................................................................... Инвестсбербанк........................................................................................................................................ Индустрия рекламы, журнал...........................................................................113, 114, 116, 117, 133, Инком-недвижимость................................................................................................................................. Интергейм................................................................................................................................................. Интерлот................................................................................................................................................... Интерьер + дизайн, журнал....................................................................................................................... Интурист.................................................................................................................................................... ИнфоКом................................................................................................................................................... Информ-мобил......................................................................................................................................... Итоги, журнал............................................................................................................................................. Калина....................................................................................................................................................... КампоМос.................................................................................................................................................. КапиталЪ, ИФД......................................................................................................................................... Караван историй, журнал.......................................................................................................................... Карачаевский механический завод......................................................................................................... Кармен Медиа, РА............................................................................................................................128, Каро-фильм............................................................................................................................................... КиноМакс................................................................................................................................................... Кипрская организация по туризму.......................................................................................................... КИТ............................................................................................................................................................. Кларус Трейдинг......................................................................................................................................... Кнауф......................................................................................................................................................... Комитет по рекламе, информации и оформлению города Москвы....................................................... Комитет по туризму правительства Москвы.......................................................................................... Комкон...............................................................................................................................21, 27, 48, 64, Коммерсантъ Власть, журнал................................................................................................................... КоммерсантЪ, газета.................................................................................................................54, 103, КоммерсантЪ, ИД..................................................................................................................................... Компания «Кош»......................................................................................................................................... Компьютерра, журнал................................................................................................................................ Комсомольская правда, газета................................................................................................................. Комсомольская правда, ИД....................................................................................................................... Комстрой................................................................................................................................................... Космос ТВ.................................................................................................................................................. КрасногорскЛек......................................................................................................................................... Красный Восток........................................................................................................................................ Крестьянка, журнал.................................................................................................................................... Кристалл............................................................................................................................................153, Кухня без границ...........................................

............................................................................................ Лаки Чойс.................................................................................................................................................. Лебедянский.............................................................................................................................139, 145, Лента......................................................................................................................................................... Лиза, журнал............................................................................................................................................... Логос-Медиа, ИД..................................................................................................................................53, РосБизнесКонсалтинг Департамент консалтинга (research@rbc.ru) Рекламный рынок России Люкс Холдинг............................................................................................................................................ Люксор, сеть кинотеатров........................................................................................................................ Май............................................................................................................................................................ Максима, РА......................................................................................................................................134, Макфа........................................................................................................................................................ Мастерлек................................................................................................................................................. М-Гелиос................................................................................................................................................... МГТС.......................................................................................................................................................... МДМ-Банк.................................................................................................................................................. Мега........................................................................................................................................................... МегаМедиа, РА.........................................................................................................................132, 134, Мегаполис-Экспресс, ИД........................................................................................................................... МегаФон........................................................................................................................................35, 77, Медиадом, ИД............................................................................................................................................. МедиаМастер, РА..................................................................................................................................... Международный институт рекламы.......................................................................................................... Метро, газета.............................................................................................................................................. Милфорд................................................................................................................................................... Министерство информационных технологий и связи РФ....................................................................... Министерство обороны РФ...................................................................................................................... Мир новостей, ИД....................................................................................................................................... Мир ПК, журнал.......................................................................................................................................... МираксСофтваре...................................................................................................................................... Морозко..................................................................................................................................................... Москва, АТЦ.............................................................................................................................................. Москва, ТЯК.............................................................................................................................................. Москва-Эфес............................................................................................................................................ Московские новости, газета....................................................................................................................... Московский банк реконструкции и развития.......................................................................................... Московский комсомолец, газета............................................................................................................... Мотичелли................................................................................................................................................. Моя семья, ИД............................................................................................................................................ МТС............................................................................................................................48, 63, 77, 93, 146, МТУ-Интел................................................................................................................................................ МУВИ, РА..................................................................................................................................132, 134, Муз-ТВ.............................................................................................................................................32, 34, Мултон....................................................................................................................................................... МФК Джамилько.......................................................................................................................................... Мягков........................................................................................................................................................ Нарзан....................................................................................................................................................... Наше Радио................................................................................................................................................ Невское пиво............................................................................................................................................. Независимая газета................................................................................................................................... Нижегородский МЖК................................................................................................................................ НижФарм................................................................................................................................................... НМЖК........................................................................................................................................................ Норильск-Телеком.................................................................................................................................... НТВ........................................................................................................................25, 26, 29, 30, 34, 39, НТВ-Медиа.................................................................................................................................................. НТВ-Плюс.................................................................................................................................................. Нутриция................................................................................................................................................... Нью-Тон, РА........................................................................................................................................90, Объединенные кондитеры...................................................................................................................... ОВА-Пресс, ИД.....................................................................................................................................55, Олимп........................................................................................................................................................ Олимп, РА...............................................................................................................................84, 85, 87, Орими Трейд............................................................................................................................................. ОРТ................................................................................... 24, 25, 26, 27, 28, 29, 30, 34, 36, 37, 38, 39, РосБизнесКонсалтинг Департамент консалтинга (research@rbc.ru) Рекламный рынок России ОСТ, группа предприятий (Черноголовка)................

............................................................................. Отечественные лекарства....................................................................................................................... Очаково..................................................................................................................................................... Парадиз, сеть кинотеатров...................................................................................................................... Патэрсон................................................................................................................................................... Петелино................................................................................................................................................... Петросоюз................................................................................................................................................. Победа.................................................................................................................................................93, Полис-Гарант............................................................................................................................................ Приор, РА.................................................................................................................................................. Провинция, ИД............................................................................................................................................ Пронто-Москва, ИД..................................................................................................................................... Профиль, журнал....................................................................................................................................... Проф-Медиа, ИД............................................................................................................................43, 53, РАВИ, РА...................................................................................................................................132, 134, Радио 7 – На Семи Холмах.................................................................................................................42, Радио Maximum....................................................................................................................................42, Радио Next.................................................................................................................................................. Радио Маяк................................................................................................................................................. Радио Монте Карло.................................................................................................................................... Радио Попса............................................................................................................................................... Радио России.............................................................................................................................................. Радио Тройка.............................................................................................................................................. Радио Шансон............................................................................................................................................. Радио Энергия............................................................................................................................................ Райффайзен Капитал.............................................................................................................................. Рамблер ТелеСеть..................................................................................................................................... РБК ТВ......................................................................................................................................................... Регион, ИГ................................................................................................................................................. Резиденции Бенилюкс............................................................................................................................. Реклама без границ, РА........................................................................................................................... Рекламный картель, РА...................................................................................................................134, Ренессанс Страхование.......................................................................................................................... Рен-ТВ...........................................................................................................................26, 27, 28, 30, 34, Ресурс, группа агропредприятий............................................................................................................ Ретро FM..................................................................................................................................................... Ригла.......................................................................................................................................................... Рим-С........................................................................................................................................................... Роллтон..................................................................................................................................................... Росбанк...................................................................................................................................................... Росгосстрах............................................................................................................................................... РОСИТИ, ГК.............................................................................................................................................. РОСНО......................................................................................................................................143, 145, Российская ассоциация маркетинга......................................................................................................... Ростик'с..................................................................................................................................................... РТР..................................................................................................... 24, 26, 27, 28, 29, 30, 34, 38, 39, Рузская кондитерская фабрика............................................................................................................... Русбрэнд..................................................................................................................................................... Русбьюти................................................................................................................................................... Русклимат.................................................................................................................................................. Русская медиа-группа................................................................................................................................ Русская Служба новостей.......................................................................................................................... Русский Алюминий................................................................................................................................... Русский Банк Развития............................................................................................................................ Русский продукт........................................................................................................................................ Русский Стандарт..................................................................................................................................... Русское поле............................................................................................................................................. Русское Радио................................................................................................................................41, 42, РосБизнесКонсалтинг Департамент консалтинга (research@rbc.ru) Рекламный рынок России Руст Инк..................................................................................................................................................... Садовод..................................................................................................................................................... Салон-Пресс, ИД........................................................................................................................................ Сбербанк России................................................................................................................................64, Связной..................................................................................................................................................... Секрет фирмы, ИД..................................................................................................................................... Сибирский берег....................................................................................................................................... Сибур – Русские шины............................................................................................................................. Синема Интернешнл, РА.................................................................................122, 124, 126, 128, 129, Синема Парк............................................................................................................................................. С-Инфо, ИД................................................................................................................................................. Система Галс............................................................................................................................................ Система Мультимедиа............................................................................................................................. Ситибанк..................................................................................................................................................... Ситиком..................................................................................................................................................... СК Пресс, ИД.............................................................................................................................................. СМС........................................................................................................................................................... Собеседник, ИД.......................................................................................................................................... Совершенно секретно, ГК.......................................................................................................................... Согаз.......................................................................................................................................................... Союз-Виктан.............................................................................................................................................. СПН, ИД....................................................................................................................................................... Спорт-Экспресс, газета.............................................................................................................................. Старый Друже........................................................................................................................................... Страна игр, журнал.................................................................................................................................... СТС............................................................................................................. 25, 26, 27, 28, 30, 34, 37, 39, Т, пивной бренд........................................................................................................................................ Талосто...................................................................................................................................................... ТВ-3........................................................................................................................................................32, ТВ-6.............................................................................................................................................................. ТВ-канал Культура.........................................................................................................................26, 27, ТВЦ................................................................................................................................26, 27, 30, 34, 37, ТДК, ТВ-канал............................................................................................................................................. Телемедиум................................................................................................................................................ Терапия С.А.............................................................................................................................................. ТИК-ВР....................................................................................................................................................... ТНТ..........................................................................................................................25, 26, 27, 28, 30, 34, Торгово-ярмарочный комплекс «Москва»................................................................................................ Точка опоры СПб...................................................................................................................................... Троя-Ультра.............................................................................................................................................. Труд, газета................................................................................................................................................. Увельская крупяная компания................................................................................................................ Ультра......................................................................................................................................................... Федеральное агентство по печати и массовым коммуникациям...............................................52, 53, Флагман....................................................................................................................................................... Формула кино............................................................................................................................................ Фьючер Энтерпрайзис............................................................................................................................. Хакер, журнал............................................................................................................................................. Хит FM......................................................................................................................................................... Хлебный дом............................................................................................................................................. ХХII век........................................................................................................................................................ Центр plus, ИД............................................................................................................................................ Центральный телеграф........................................................................................................................... ЦентрФильм.............................................................................................................................................. Черкизовский мясокомбинат................................................................................................................... Честная игра............................................................................................................................................. Эгмонт Россия Лтд., ИД............................................................................................................................. Экономика и жизнь, газета........................................................................................................................ РосБизнесКонсалтинг Департамент консалтинга (research@rbc.ru) Рекламный рынок России Экономическая газета, ИД......................................................................................................................... Эксперт, журнал......................................................................................................................................... Экспоцентр................................................................................................................................................ Экспресс-газета.......................................................................................................................................... Экстра М Медиа, ИД.................................................................................................................................. Электронный рай...................................................................................................................................... ЭСПАР-Аналитик........................................................................... 18, 66, 68, 70, 74, 75, 78, 82, 87, 91, Юмор FM..................................................................................................................................................... Юниаструм Банк...............................................................................................................................150, Юнимилк.................................................................................................................................................... Юнифарм.................................................................................................................................................. Яндекс.......................................................................................................................100, 101, 102, 103, Ярмарка на Рижской................................................................................................................................ Ярпиво....................................................................................................................................................... РосБизнесКонсалтинг Департамент консалтинга (research@rbc.ru)
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