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03 (32) ap 2005 Cope aa peop: ae ec ooop a epcee ec-oe, ooe ecpeeo apepa? Coe cxooo paoa c coo p. Cp. 38 ...

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ap Opaoaee oa Aae pop ocaoa pya CT ep pepae Bac coa (Cce ex ca CA Pocc ee popa: pe o cao- Texoo) ee popa: opopaoe pa, , pa oo- ee popa: a ca ypaee, ape p, aoo eea pyooee yce poao, Ccea acooe apoae, oc ecopa, cex ypoe. Tpe o exe y- oepaoo eeea, oooa oop epcoaa.

x cye, peea, apec- ec-peepo. opopae Ceap poo ycee poccc co ao peeo exe. ope pe. ocya e pepae eye cea Te.: (095) 772-65-02 pyooee opaa. y c o ecy CA.

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epe cax ex eo o eoc.

poaa eoc, cpae a- oo coepecoa. Te.: (095) 786-39-07/ a pao c ea. Te.: (095) 102-45-95 www.effeet.msk.ru Te.: (095) 959-74-85/95 www.leaders-sehool.ru www.hirsh.ru ASSET Training Group ocaoa oa opaoo ee popa: oa e- ID-consulting ocaoa cya oo poaa poa ae, o- ee popa: cp, Logist-ICS cyae eo, ooe poa, oppoae aao ca, ae ee popa: oceca epaa, pe ypa- poa, oa epcoaa, o ccea oa, ypaee aaca, x aao;

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pe- e epoae, p, CRM, cea oca;

ao B, ocoo poca;

oooa e- ypaee pepe. cp, opaoe exoo eepo o popae MiniMBA. Te.: (095) 980-60-58, 507-09-93 oce.

Te.: (095) 937-8514, (o. 120, 123, 224) www.id-eonsult.ru Te.: (095) 450-02- www.assetgt.ru www.logist-ies.ru PSM Consulting Russia PRADO Group Sales Training International ee popa: poe e- ee popa: ypaee epco- ee popa: opopae ee;

oooa cepa ao, ape, exa poa epe- pe popa pa o PMP;

cpaeecoe ypaee;

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eee oo yea, paa epe e- ea, peoax eee aeca. poa, aco aa, acoe po, pyooee cex ypoe.

Te.: (095) 155-40-49 cpye pyooee, oco- Aaa cex popa cooe www.psmeonsulting.ru e caap MCO. c c ya opeoc Te.: (095) 785-05-06 aoo ea.

www.prado.ru Te.: (095) 937-55- www.sales-training.ru 2005 ap o oa?

PEHTAEHOCT OHCA e oa eepo paoa HBECT OHOMECA p ocoo oo B MAPETH MOE. ecoo ycexa ooy e o ec eco MOET OH oc oooo ycexa, ep, 2005 OHPPOBAT? opaa oc oa.

a eca ecoa, Ma opep, Aop epeocc ocy a pyo ocaoo Xpoaa Taey, oe eeea a, p Lenskold Group, o- Mapo Caaapa e poc op ocoo e o ox pyx o Aa ec peycea. o oe apey, coep e oe yc, 2005 cooo aeca x apa, peoea, a cea ap- Ec ocoa oypeococo- ccea epeoo poo eoy oy oa oc o paece- ca, ooee copya eo, a opee op- a oa, o oey e opac- a aoy ay oa y, oope ooa ope- , e a oa epac x oe ae, opeee e peaeoc oe- aoee oceoaeo, oaa- e oocpox ee, co ape. pe pe- c eoypeococo? oae ypee epca- oe c paeco o aaec pace a c coo- Ta opoco aac aop cpopaaec o- e pye ocoeoc oco ae paox ape- o . Moe o aa- pac, a ae ece aoo- o eeea.

ox peo, a c o o acox oaae PEEH OT TATE e. Coe oo aapo a ocoeoc opeo Ape Baco, oa. C oo opy, eepa peop ypceco oa Te-yp:

oope peaae eco, Me eaa a p poya Ba oo apa oo ypa e oo pe o. o cy, o ocoe o apcoy ypae, e aeoc apeoo oca ece o. a ye oea ce, o xoe oa eo, o pea yc a yx, a e a cox oax. Aop peceae co eoc eo, o oo ea peopo oa Intel paccaae o o, a pyo e x pea yep oco o cepo eco opopa xoo cax a. B e ae pee cox cya.

pep pcoax ec Haae paae ee ay e: oe oypeo ape epece ope oy oo e ece, oope oa e ycoaa coco ea pca.

c a ocyo. ae ec ea y oo, o oyc, a ye oea e oo o epe ac o-o epeeo cpcec. Aop ae ye ceaca o apey, o pa peoeye pyooe pcyac coa eeepo eo ea aa pyooe oa. Ce poa ee pox copyo, ooy o eo o ee x ae ooo o oe poccce oa , peypea o ox poeax.

ooe ca o coee poy aca o oex poe eax, oao a a ooa e pe o e a pa oooc oeo pacc e. oa, cac, y e oa e cyaoc pco o oo aoap oy, o cea a eoc apeo capac pcyac e oex coea ax ox e, a p poy.

x ec, e oop ye o o, o o oxo ae co pee eoa oe apoa ec ETEPH. A poecc cea yce ape. Mey e, eo HAAT CEHO ec oac eepa, eep a aee pe BECT BEHO o ec oo c e, o xo cay o ocox o- PECTOPAHH HEC e aa o ec c y ypex peyec. op po y eo. a coep oe Aa ec peoea, a opaoa pa yc, 2005 oy eo pecopao cy eep o yee yco , eae coe o po poo, paco oop oe e. B yaee, a pe eo oa a o ooea e oo ece o ea aaa, a a- eca poe opoco ceo e cpoo, o c ococo oc. Ee poaee o o, p oe oe e- o aeco acoo oo pop a oce cy oo aca o epeoea;

eepooo eca aop - o ao ep yco aoo op po, pyooe opooo a ooc a- e y ye cpay y, eepoo p Morning ay epop, o y eo o e o x copo c Glory Catering Co. aop. cooc ee o ecex a- eo, oy ee oca.

ooe pe o aac eoo- acax a yxe;

o eocpe- a oa oey yp opaeo, o oo oca y oay, oo eay a co- aa Co ec.

ap Oc aooae a o o oee: apea B pe ce oo Macep a ce o.

oepeco oee. Ho oa oya? Coce oc pepaco... pao a Oc oa p ce pao paoae. o pyo, o... oae pooeoc. caepa, pepa opa.

Cp. 80 Cp. 82 Cp. 84 Cp. M M M MM Beca oo Cepe Xpao Ape apye Tapac eeo eepa peop oa peop o pa oa PR-peop oa Knight Frank eepa peop oa Hooe aeco 4 Rent Estate Pine Wood Realty peeoa a oyee o- pey poco pep a- B acoee pe oepec- B epy oepe oepec eoo pea oe oo o- e pa. oa co a- a oea o copee epce- a oea epeca cpe pa oa. aa eoxo- o ooo 80 copyo ooe oe oe, e peaoe - eo eca. Caa yoa cxe o peoca acoy, pe apeoaa oee y ee a ae pe. Pocccoe a, a a , ceya.

yxaepcy oeoc, ec- pyoo ocoo oeca. B aooaeco o oy opo- Oe oyaec a oa, a, oaa oopo a- o pepac e aee cy e opaae aco oep- oopa ec oepe o o a, oop ee oa. ocoo oeca oec. ecoo ceopa. Ee o pe- oe ay. B y oa Heoe poccce oa Ho aee peoe e ca- ce ec ocp e- ae epeo ooo oo a o . a oc apey o aa, a x acox 20-40% cpec. o, o cy e Ec peaeoc eca a ooo pyoo apeao- cpec. pe, peocae- a, eo peoaa. Ocay peae 20-25%, oa ee pa. Ha ea poc e aa oy oep- cyy oc a. A ae cc ayac o oeo ocooa aae eco eoc, ocoo e eo oa epeae o pee a oyy oca, aa- a ca paoeoe oe- paocpo (o 5 e). A cpo oe aaey.

a caa. poe aa ee. Ho oaaoc, o c a- oyaeoc oe ac Ec pya opa: .

o pey ceo e pea- oe oeee o cpoa oepecx oeo cocae Oe oepeco e 15% (oo 11-14%). Ee- ea poco eooo. oee 5 e. ae ec cyecye oc oyaec oo oa oa apea aa cocae O pe popec aepecoaoc aa oe- e, a oo caec pyo c e e 14-18% o cooc oe- coce oc a ycox aoo aea oeo pao ya. Ha ceo e. Ta e oee e e oeoo peoa. Ha pee, oce cyae e o o cxee paoae e oaa a coe coce- ae oe oo, oopo o ae e coco pao ea-, o cy pe oe oeee? aae a, yac, ca apey ep coca eoxoe oye- oa y o oa e paoae Moce, a a, a ca pacooc a . B peyae a e oe oe $1-2 ., ooy pe o 9% oox, o pe- opo. Ceac o yceo pac- oe pc o oaae o oxo ceo y o aea coo pe- cac co ce aea oye, o oae po- oy eox pe o cop. o pea. ey cay. p.

2005 ap M Oc MM Ho oee ce c oca Pocc pooc ce pao.

a o paoa oy o o?

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ee o copee oaoe o, aec o e ac- peoa oy . Tax ye ecoo. a peeoe. poo cepo ceca oea cea, a oy- B peyae ao e papeae oe peoca pe o a ae o-pyo oe ee ee o ao eye oa oop aay pyoe oe yeco, a oc. Oao e c- eoc. Cooeceo, a eoe yeco o o- eo e cooa oy eo, o c yeee ocac oo 10%, oope ce- ea ae ce y- ee cpeca oy e peoe e capy- o acpyc a pea- poa. To ec oe peyec oc. pyo apa: o c, py ye ye o- e oee ce c yace caaa popec, oo o- e oyaec a oa, ape yc. O cyo oepeco eoc, o eo oo aaa, o cppoay a oep eo pa oo ca o- ocae cya peop o oy acoe pecypc. B cpyypa aa-apepa. B y eoe peoae. pa oa Swiss Realty peyae apyaec oeca oa ae epeo 20 Oao cepe oepeco Group epe. oceoaeoc ec: ec- 40% cpec aec e e eoc oee cxe o e opo pae o- popeae aa , oope o aae a oce cyae e e- eoo peoa ceo c oc, o p coe opee- ece epoaaoo oca o coo o cc, e - oca, caa aaa? ex peoa eo oe aoy pey. Ocay cy o ceope. oa oy- Cepee opae coa- oy ae pe o y oc a. Cooeceo, c oeo (aoo eoo e epy oepe ecoepe- c oo oea, oa ee eoc popeaec a yeca) e coo oy- co eepaoo aoa O epeo pao coceoc. o ocpeeco cpyypo, c oco aao, coo oee, cae epe. Oa oea cxea o- oopo ae oceeo pac ooe cocex Papao oo oyea o c ao-o poe, ocay aaec oe oo o ap M Oc yae eoc coce- ocyapcea oapaa a ee a pee ec. oc, e a pa o oc. Ha ep xoo- oa cpaxoa. ocee o e a eoc, oopa e oeac o 70% o 90%.

o, o ocaoo aao. Ho, ee aooaece cy- oe poc cepe oxo Bce ac o cop oe coae, pcoao: a eceo c cooc o- o ca apey (a ypoe 14- aoo aea, oc o oe oe paopa apaoo aepe ce 16% oox). A ec ae co- oee eo caoc.

ce ooopeoc epy o, oepeco paec paepy oee Ta o ox o oee e aey. eoc. Pco e, ca- ao-o coce ec, o apa.

Ha pae ax cyae x c coxpaoc oea ao- aa o ee eee epeco.

eoo, oao oppoa x a, ea ocaoo poco c o yoop apo yyee ec e, oop epe. oo cpaxoa. a pe, o ye B Pocc pacpocpaeo e Hapep, y aa oy o- o cpye yeae x o, o pe a e y- e: ec a ay aa c co epec oac e- paaoe ep a co- e, cae epe. ay oee pe ce ea oc, ec oe ocao- epee ce, o opae ao e, o xopoo apa- , oe p oaeyc o epece, a ea eo pope- ecop a cpaxoe e oo- aaee, o ec e yce- coce oca, o pa e peaea, o oe . Heoe yeco co- o. B o ey oaa, o e opaeo caec a ce oca eo cee. cyo opoo, o pc- pe o y o o- ope ape oee. Ha cao oa, aeae epe. eee o oe, o o ee o e a. ac cpae, ea opoca a-o co pa pe ocoeo Moce, e a oo B ooeco ae oep- Meo o pooo poec y cey pe. oeo oy. poe oo, eca oea oa oa- oa oyee oeoo oca ao ec ec oa, oop aoe , ecop a ooceo - pea oepeco e- ea ycaoa: oa e pe popeee poco e yo.

coe poe o pey. p oc ocyo ocoo py- o oee oepeco e- oepeca oea oa ee 11-12% pe- oa-eeoepa, a- oc o oe oe oe co oo pa , aae pyx o aa ooe oe oe cy. Too o pep poo opo.

15-16% oox a 10 e, e oe oo, o cpo oe. cyae pa x co ce. Hapep, pecopaa pae a opo. ce ae ay cepx Bce ce, o oop poe oo, y ox ao ec o ae oeee a paax cooc oea coca paoa c oeo, epc cy pea coceoc, a a o ce 4-5% oox. pepo ae e cya o $5 . o $50 ., pecx (oa ope oo e aepae poe o oepeco oee oepae epe. o $50 c., o ae y oe coae opao ecy Epoe. Cay 10,5- Ec oeee o $100 c.). A oya eoo- o epepa. Oc yac 11% ae oo cooec c peaeo ( pepy, aa- o oee eo oee ee cee, a ye poc- opoo opope a e- cpee p o cye pep- caco ceope ocpo co e cc epooa, oope a- pao ococo ye o paa cooc app. e opoc. Ha pae e xoc ceo a ypoe 7-8%. Tepco), o o eo oyy o- oe oyc a: eoa aaaec epe oyo, Ta opao, coaec aa y pe, copee ceo, e o- cya ce epae ee o oa Pocc, a pao, e, a a aax pax, apa yc o eco pa. paea oe oepeco cexoaae epeoc 3-4% ey epoacc a- Bo-epx, ooo pyo ye e-oc, a cayc oee- pyo cayc oo oce p coa ocyapca ca- ye cocea poa a- e ooe poec ee a ecoo aepe ce. o o oe pea. a c cooae pea, oey . Xo o cy- o-a, o a e ac a, oop opaaec a- ooy o aec ocaoo ae xo oe ec, e o, ee o ao aoo oea.

e, oaeo e oo po- eax y y oy a a oe peo pyo o ao: pye oa ep c eo acoy yx- e e, e x apa pea: a ee a ce pao axo oooc pe aepcy oeoc, o ae cooce. Ec e aee ooee oopox cpec, aoa oee cxe, c ye ocooe ae ec- coacc poa aa a o ao . . oy aece aoa aoe-o ay oa coa o- x ycox, o aepa o o e Becaa o- pyoe yeco. epa a ae caoo pea. Ha a- ey (eco, o pe- oa, epeopa oa ooaeoo poea cao oe a paoa ce po- e), a cea ye Hooe aeco, aepaa c ocoo ee cpee eccoae po pa. e ye ya eee peaea oepeco oee oye- pep, e ee oo oe cpec, oopx ae- oyae. e oepeco eoc oc ooeo paac, copaec ac o, Hao ya aoe oco- a ecoo e: popea coceoc c o a pe e ac. eco. e a eoc Ec o oee a a- oyee oee.

cooc oea oa- epe Moc acoo co, pe a cyy, e pea- Ocaa Caopca, c paaoe ep: o ay eoo paccap- y 75% o cooc e- Oa poa Papao aoa o oee a yoy e oepecy eoc. B peyae ao e papeae oa oop aay o oea ae ce y-poa. To ec oe peyec caaa popec, oo oo eo oo aaa 2005 ap M Oc oop copee o, coce oc o pyo. oa, epeeaa apeoax aeo oeee, oopoe e ooc pae, cpay oae co ec aax apepo.

Ho acoo aoe popeee ooec oocoao?

Meco ee aee oe pec oya, ocoeo cep pa oep- ec oeee popeaec eco eoc ce.

yepe, o e- Ec oacoc, o coce oo oa o- oc oe ea ecy, ee pay op apea oca. opaa, ocoeo o B oce cyae ee oy, oc, yepe cc apeoa oeee, epe Swiss Realty Group. cae peop o pa Pacpee oa, caoe c oa Swiss Realty Group o aopo copyo, o epe, poe ex c- e opaeo eocao ya, oa eoc op- coox oae oce, o pye cyecey ac - op aee oa. ooy, eca ec pc ee oep. pa peee o oye o a a eca ooc- ca, ao yec oeco ao c cp-pe, a ae paoo- po, cpe x a a o pae ycy acee: coa- a apye poc, o pae ooece , cao epe eee ax e paco, pece ocya- cox e.

, oapae oop . . Ec peoaaec copoe o ec ec, oopoo ec- pacpee opaa, ao a oooee ee aee, a e- paee poca, o ye c pee oe pec oepe e oco. a ea aya eo. B ax cyax oo a ee ooy, o ceo oo oyac eoe oee- op ape aac e e a epx aax. Ocoeo ee e a 3 oa, a ae a oyp oocpo, e ep- e. B ooo cya yo e a aao peaa- pe: ye e oc ac oco aao. ca cyapey, a oa e oyc cpoco oeo peee oee o oa o coe a, oopx oe eee, eoxoo c paecc oc oo oa- ee ecoo ooex , o a po ae peoe- ocx oee. Bopoe pe xo peo. o a ee ceo aoee oyp oa Pauls Yard, 2004 oy o oca aoe accooe o Moce o peaoao ooo ee ae y cpex oa 30 ocoo ce o oca- oya ay oa, ao Cpe ea poa ocx back-oco, call-oco c py cpe, aco- e y, o peoe, oee acca A poo . . Oao coepa ecoo cpaxo oa. copee ceo, cxo o oa- oy cocaa yp Caooo oco opoe, e o, a Ee oa oooc popec- , oope e copac p- oa $3300-4500 a . , ey peyc cce, ce oc coceoc y a aoe yace cye Tpe pacop Cao peap, yop . . Haa oeee ec-epe. Tax ec-epa, o-o yya oo $2800-3400. oee cy pyee opopoa co peoe oa e, xo epecpaa, cae peop acca B oeac a ex e pyo, axoxc pyo o ec poo oy poa- o pa oa Leeds eppopx $2700-3500 $2200- a. He oee oya o ac coceoc oce Property Group Aece Moa. 2800 cooeceo. ca epe a eo coepae oa acca A paoe epo A ooy cocea pao- oyae ae, ocy pace opoa. O ooa- x oee pec ca Coce oc ae . .

c opoo oypoc pa- pa yace ypae eae ecy Hapaaec o: ec y oc oeo. Oao ce- ae o coaa ypa- ayac o oye oca, oa e eoxooc ac oa oocc oo y oa, o paa ao oo peca cee, oye oca, poe o peoe acopoeo. ee co copo. eo o yo oa ey ee eo apeoa. Te oee ap M Oc o op oee ooo a. oeee, a - eeo ae cpoeca a- apeoaee. eox po a o yc oe- y eoc, oo ao- oyae oae oc e oa aoe yace, co e. Boa apea ooy, , oy oopoe cpe- epoaa oc paepe pee ceo, ec eopaa o oa e ye ceecooc- ca. paa, p oye ao 10-30% o cooc oca, oca- pco.

poy, o ec ccae- yepe, o ae o- yc e ac cpec acpo- pa peee o pcoa c c p. eo coee axoc xo- , ye oy ae o oe cpec, ceye e poe coco o yy c pyo ae, peaae aa o pee peaa Coce oc ey ooo oa c aece oeoo pea. poea, ooy o ecpye a aco po pya pe Ee oa cxea, oac e cpeca e yy poc cpye p o ac. a pe, cpoeco a oxo o o ooa cpo B o e pe, ec cyyo o- Oe ceye co ec a ycox coecoo ec- eca a. oeo, pace oece peoc eo o oepa a peae- poa. Cxea, c o pe ceye ao oea oy eoc, acoc- o, oxo, oope poc yaco pa, ooo poc cooc eoc oca. Boe e- cpeca, oyee o ao copa. , o poc po oxo oc c oo ca- eoc, o pe- ec oee epec a- oa ye oo epe apy e.

o ece, cocoo a a o poe cpoa, oce Oaeo ceye poep coxpae cpec, ocoeo caa a pe. B poo epe. aec ae aeoc acpoa.

oa, e oox pcoa cyae aee oee oe- cpoc a e oyaee. p ae ooopa co a ooo pe a- ce ooee y, - Oao oeaoo o- ecpoa yo ye a cpeca ceye aa poe peopy. yae aoe yace e oo pe o, o acpo paocpoe oepa. oo, o pcoao. ocpo ae a ce coce oa oa e yaec Coco Boe a ae cpoe- x cpec, ae ec oa cocex cpecax, ca- acpoa ca o cea, cae e yy poaac, pey e ypa apep oa- ceo epe. Ho ao, o peae epe.

Blaekwood oca o- oy oca coce e , oe e, o ae, y ee oa a- oaeo e a pyax a oy, pe oy Coce: e epaa oe. Ec oa- 100% eoxox cpec: cpo. eo c oy cpay ooa?

oe oe cpeca, o e- oo oc poe y acpoa, oop B cee c eoc, o oxoo oya e coe- (apey c pao aeeo e acpye poe eo. o oyae apeaopa, ac: eoc e oo ya), ac cpec oe Ee oee ceec ooc- cea ec opa copoa coxpa e, o ye p- aeo. B aee pe- c a poea Aece coce, aay oopoo oc p. Moce oc oo- Moa: xo pacopc oa, o e cepo oa oc oy oca a ocoe ecpoae ae a oop o aee, c ac Blackwood, poc cooc oc- oeoo peoa. ypoe ooaa oo, ec ao ce oo o o eoc aee o oa cxea, oopa oo oa ye pae- ca apey, o poa. Bo pe eeoo ye coca aee pe oc a a ooa a , o poc o poae oae o 10 o 15%. Taoo e e pe, oop oca o- pae epe, a. Toa oa cocea coc ooy:

pepac pye cep- ae. apyec, o a ope- ye cyae e apeaopo, a y e ceac o , o c eoop ooopa. o ooa oy oe?

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poa epeexa o, o- pe oce poa oco, ec 200-500 . o 200 . ee pocop oc, oop pe e o ec-epe, 34,2% 9,7% Ceaa Myxaoa, pyoo- coce oe ocaa e eapaea oepeco c aece ypae oa eoc Delta Realty. O- pooa oya oxo ao ooe oeee a o ye o o eeoc. Ec pe oopoae a e e po- poaec oo ac oae, e, o cap oc. co ec o, o ee cc a o-oopa o coce oyae caoo epeea oc cpo- apepa. Oopeeo c c ec-ep y oc cocea caec poe a ca ooaa. Taa pa- a oca apeaopa.

a ce ae peec Ec opaa copoa ea Moce. a expa oepa : caa oa, aee e ooe coo 20-25% o e oco oo eex cooc oee oce eo cpec. Ooaeoe peee o oee 1000 . 500-1000 . 24,6% 31,5% ca ococc. o, o oee, aa oa oya oc coceoc, pae cxo cpae aee oyae oooc coeo pa.

co: Vesco Realty, op cooa eo a aco- Ocaa Caopca 2005 ap M Oc M M paooe oycpoco paoeo oee cococye oe pooeoc copyo a 30-40 poeo. a eo cooa ocoe pocpaco? Paccaae pyooe aopaop eooo epepa oa aepa Ceaa Bepxoca oa pyooe aae a oe aea-aapya, paoa capaeee Paoe o , oe aa. Ec ooe oce o oa ca- ae. B o cyae ep ocox p- oa, ooeo opay- aec eao yao oy- ep eoxoo epa o o paooo a- ec peeaoa oaa. ea. Ec e ce- o ce. paa, p o pa poa ocoo paeeca oa a- aoe eco ee xpae, e o oy oac Opocpaca pae- e pyooee ceo oo papy o ya pa- o aepcoy oope.

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eaee coc y x o a- cooo. paec a ceaax o ca- Bpoe, oa oa e oa. oa oxa. Ee ao e, oo ooa, epeeaex o coaeo coy Oepaa oa. ec pa- ec copy poo o- peca. Coo ocaec oope pax o o eac oco copy- ce oee 8 aco. pe e o- oo eoo poxo. p ca ecoeaee, a ep o, ocoa paoa. aeo paccapa o oe- ao apoe eo , c. o oe poc oyaa oa. epe- ee oo a eco pe- coyec paec a- xo xoox oa oop, coea, ooe aca. ec oe oo py- yecx caep x, ex ecoo apa yp pe cooyoc c. Hapep, oco a- pocpaca. e eeoc, ooo, aa e eee 30% paoeo e oo poo coea, a e cax ey co pee copyo. ooy ooe yp, cpe c - E c o. B o cyae epep o oyaa oa, oopy ea, paoa epee. ea? o oa, paccax xo epeoope oa Apxa oa. Hecop a a pao, oc aae a paoy c ea, oe oee, oceaee ea- oay oepa, ecoo oee ae epa ce hi-tech, ap M Oc epep pacopo oa- oo 15-23% paoeo pee- ee paa: e paoapa ope yy ycoa ae yoao o- . Taa e oo pee poo o eeoy ooe y ac pee.

opo ce contemporary, a pocxo p paoao capac e oa ooca.

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op ae ce e oco- oooc ocoo aa oe pe y x yxo a ec- o e ooeo e cocae: paoy, o- a oe aoo a- e ae oapo, - a acpoee e, oo p opo eoxoo yeee ea-aapya, pooe- e a epeoop . . o epac ceyx p oepa, paoy, pey- oc pya oee ye- opoa cooae o. o ye ea e, y epa aoo o- aec pepo a 22%. oae, oo opaoa ce ce e.

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c oy opoo paoe- poa a oy aycec cope co epoy oy opopae ea ae o o pocpaca open space. Taa opa a po ooe coo o 20% ocx o Moe oa coc oy opoo paoeo ae. B open space o pocpaca open space. Taa opa apo oo oee oaoe ooe coo o 20% ocx oae 15-23% pacooee copy o o cpae c a paoeo pee copyo eo cceo.

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oo , cea apy ao. oe eca. ee aee a- o. A epe a-p aca eo oe cceoa oaa, o oa e pee aoo e o, aa ca y paoeo a o-o pyo. pace oa, aee eo opoca pxoc xo o a- peca c ae copo: ac- Tao oxo ooe oo- paea ocoe ea, pee yxo opao oa oya oeeo. a apee xoocy, a pocpaco, apy a o oe. o e eo: cyapo poe oo, ocax open space a e eoxooc epa po epo opecy e a o open space copy eoxoo coa opee- oce e paoe eca, o- eoc. ooy epeoop 2005 ap M Oc x oaax aco coy pooa pxoc e eee 6 . , oca eocee o pace cy. Oao o e epo oa oee. Ho a- oo ce. o ae eepoe cpo yoe, ooy pacx Cay oy ac oca- x ycox, coae, coooee poce. B oee eeo e oo c- o oce aae oepa- op paec oa e oe oopao o o oo. a ee. Moe pyooe coac. pae ce, o ocaec ee opaee oa - cpec coo a e, a- co o eoe ce oeo aepa a oyee paoc o- ya pox copyo cpec, o y eo a ee.

poc, o oa ea- eee co peca. ey a- ap ceo a- p o e ao aa, e copyo pxo a acy e paec ocooo a- a. ooy eeaeo o ce ee e. a c paoy. Bce oe eeoo co- e, peyae popeae- paccaa e co ee eoo eepaypo a oyee pooc c paa ee ex ep poxoa. Tae a e ce oee yo epoc, yco y pee caoc, yepeoc cee ac ooc oce Heeaeo paccaa e co ep e. o e coco poxoa. Tae oxo, ec copy, pooe oo cye oepa pee a pao coo, c o cee. Ec oo a oe pa oococooc. o eooo ea, yo cea a ce epec o oo, ee e oaae aeae coco: o cae peoe yoee, ooa cepx oo. Caec, o oxo, ec copy, poo- e a. O a c ooxy aa. a ao ee ee aea e oo pee a pao- eo oee 4000 payco o oeo e e, p ce cape, cao coo, c o ce- ey ce pe c.

yea. o e cpecca. O , oa pocy oe y- e. Ec oo eooo e- ooy p ope pao cocoe oa paoococo- e e p o peea- a, yo cea a ce o ocee ao ya oc eoea, oo copaca- eo. Ho ee a e ao epec. opyay ocaoy eoc c . Ho ca cpa- yacye oppoa oc- ceo oee c e e oca cep. O oo pocpaca, a oeoe a ye ce! cea ceo ee xo ae oyee eopeee- aepa ce ooa. Tea poyo pao e- o o ce oo c oc, eooo pocpaca, ee cocoa yao ye- oxoo oece ocao- aco aa c o epaoc, oae ea- ocoe pocpaco. oe oeco cea. p o ee e ceo. aoopo:

e ecoa op. Ee oa a oa: eoxoo c ceee oeex, peex e Bop eo oca eo coeae eoo oa oe ece poo opae- x oax, c e o ce cepeoe, ooy ye poo- ex coo opyco ee- oo cea. Bao ae ycao- o acoa aa oa cypoac co ceaco- . Taa eoa aa coae epoe coooee poc- e xoo ce. Cooy aepo. ae paccapae yeaee eaee. e oe pe eoea. oc cex coo ocee pyao oe yyeo - oca peoeee cea Tec a eo ce e oe oa aa eoxoe epepa e ae ooo peca- ee, a o peca cy o- co opacpoa c pao- pao 500 .

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o coo. oy cococoaa ea (aco oa a e, e Ma oc y ycpoc o oeoc), e Oce oa o aeo caa coa yoaoc p oo e ycoo, (ecop a ep). a oc- a a o oo o epecea oaa poo apec c c pey acco. O aooeo oy. oe ceo oxo a aapa eceo: aeco capo- peyx ooe. Hecooe a ea M o e, aeco capoa ea e y oa ycpoc a y oecpyec eeo. pa e ey, copoc pao e, ec ce ycpoca oo acca e y ocx opoax a- co e opoe $250. aco ocy apao. Ho ce eec. Ceo- cy ac oooc o e M ye paec e e oao ce, ao ycya o aecy oe cpya ea aeea aepo ycpoca, a e ae- (ececeo, ooxpoo). Ec o cc. Moe co pa- e oce aa ae ac o xapaepca, pe o capoae, opo acoc o oo, a ay - ae ea oyeo c e y o opepoa. Paa aaep ocycye, a o c- poa opae. Copoc o oeco paeco oe oaeo oca, ooae ycpoca aece pao y, aae po- opa, a oe ee, aoo oca oe cpe- ceeoo pepa eooo. po, ecoo e, e y o- o a co pcopec oy x ox oco. aco e aca ae o o- x oax pepo, o o- accy ycpoc. o pae epe, aey ooae? ao o pao e, e y ocx, oco- ec ac cepeo coo o oa oc ox oex ec appep eo pee opoa. Pac- a oye.

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Canon SmartBase MPC400 cpy, eo 17/12 17/10 440x523x228 9,8 SmartBase MP360 cpy, eo 130/160 12/5 18/12 454x547x286 8,4 SmartBase MP370 cpy, eo 130/160 12/5 18/12 454x547x286 8,4 SmartBase MP390 cpy, eo 130/160 12/5 18/12 454x547x286 8,4 LaserBase MF3110 aep, ooxp. 2500 20 20 449x462x369 11,2 LaserBase MF5630 aep, ooxp. 2500/ 18 18 486x477x509 14,0 SmartBase MPC600F cpy, eo 17/12 17/10 440x523x301 12,0 LaserBase MF5650 aep, ooxp. 2500 18 18 486x477x509 14,0 PIXMA MP110 cpy, eo 520/170 13/6,8 434x362x183 5,5 PIXMA MP130 cpy, eo 520/170 13/6,8 434x362x183 5,5 PIXMA MP750 cpy, eo 1500/440 15/11 486x470x314 14,0 PIXMA MP780 cpy, eo 1500/440 15/11 486x470x314 14,0 Samsung SCX-1100 cpy, eo 14/7 10/5 477x415x252 8,5 SCX-4100 aep, ooxp. 14 14 411x400x239 9,6 SCX-1150F cpy, eo 14/7 10/5 477x440x315 9,5 SCX-4520 aep, ooxp. 20 20 450x435x457 17,0 SCX-4720F aep, ooxp. 20 20 450x435x457 17,0 SCX-6320F aep, ooxp. 20 20 540x441x488 24,6 Epson Stylus CX3500 cpy, eo 400/250 15/15 13/13 430x344x170 6,6 Stylus CX6600 cpy, eo 950/450 22/11 16/6 450x429x218 8,7 Stylus Photo RX500 cpy, eo 630/430 17/16 10/8 456x439x256 9,8 Stylus Photo RX600 cpy, eo 630/430 17/16 10/8 456x439x256 10,0 Stylus Photo RX620 cpy, eo 630/430 17/16 10/8 456x439x256 10,0 Hewlett Paekard HP PSC 1315 cpy, eo 220/190 7,5/3,5 17/12 426x259x170 4,2 HP PSC 1350 cpy, eo 450/400 9/6,5 17/12 426x259x170 4,2 HP PSC 2353 cpy, eo 450/260 8,5/6,5 23/18 440x284x172 5,5 HP Photosmart 2613 cpy, eo 450/260 11,/7,4 30/20 466x370x216 8,5 HP LaserJet 3015 aep, ooxp. 14 14 426x470x445 9,5 HP Photosmart 2713 cpy, eo 450/260 11,6/7,4 30/20 466x370x216 8,5 HP LaserJet 3020/3030 aep, ooxp. 14 14 497x399x378 12,0 HP LaserJet 3380 aep, ooxp. 19 19 546x521x495 15,8 HP LaserJet 4100mpf aep, ooxp. 24 24 415x540x533 25,0 HP Color LaserJet 8550 aep, eo 17000/8500 24/6 24/6 1060x668x714 122,5 Lexmark P6250 cpy, eo 21/13 15/11 177x435x334 4,8 X7170 cpy, eo 21/15 20/12 305x491x423 9,34 X762e aep, eo 6000 23/23 23/23 673x610x1295 86,4 X832e aep, ooxp. 30000 45 45 130,0 X830e aep, ooxp. 30000 35 35 130,0 Xerox WorkCentre PE16 aep, ooxp. 16 16 474x436x417 13,0 WorkCentre M15i aep, ooxp. 6000 15 15 540x435x455 22,5 WorkCentre M20i aep, ooxp. 8000 21 21 540x441x488 26,0 WorkCentre Pro 123 aep, ooxp. 30000 23 23 1340x1185x1143 63,5-136,5 WorkCentre Pro 128 aep, ooxp. 30000 28 28 1340x1185x1143 63,5-136,5 WorkCentre Pro C2128 aep, eo 28/21 28/21 1346x636x1116 257,0 WorkCentre Pro C2636 aep, eo 36/26 36/26 1346x636x1116 257,0 WorkCentre Pro C3545 aep, eo 45/35 45/35 1346x636x1116 257,0 ap epx oepx pooo. pae y M ce o oyaee ae cepeo- opao paoae, o oa ao o yee e ycpoca? epoa. Ec ycpoco e Oe coy copoc ea o cpo ec cpay cpae c oa oe- caepa, pepa, aca (xo, , pe cooc oeaa ooo, cooe a peo ecpaeo e. Copoc ca- e). Ta o paccae, co poa opoa ae copya oopeeo co. Paoa o ooc oe oaoc oa e aoapoaa ycopoe ye -a oo aepe pa aooa ya, oo- oe. Booo, ao ye poc ee o, ycpoca po- o y a ax aapaa.

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Peee oy o xoeoc a c pyx e, o a aepa, oaa ac e. Bpoe, oo eeaece cocooc e y. aoe a eo cya coecea a, ae pa ooa pacoa o.

Pe oaa coep oe ao opeo opa , e oo ox co, a x a ycex, yaa, oo p ocya H-epa Aecap epaco. B o e cyae ca oyae, o o oy a eo, a oa yeo ppye poecco.

Oe ece pe oaa ea ecoee ay paoope, oope ya ac ocoo ap- peae eo po, - poc, paec eepa paccaa, apep, o cao ac oya coa coe- peop epa oye epcoa- peop opopa ڻ oo oce coe cea, oae ec-pe- a acc. o ea Cepe oe. Ec e- ece, a, copee ceo, ep Beca eyoc. x oye, eoxoo aa e eoea oe, o ey o- co poco e o, a, Taa cycceo aeaea pey oey pocxoey peyec pe, o py- ooo, caoo eca.

ocaoa opoae cpecc, e opo co. ooy a paooo oe. o e oaac oay eca o oaa, eo po coeye ycpa- o e ec-peepa , aeo cya e e o ae, o a oe xo- a cee pe o pee - oa ProTraining p oea. Ec o aco oope ec ocopee oo y peoc. aapea, o ec eo- o-o poe e-oy coopoo coco. oa eoe oop e- ea a cy oy, oo pac- yc o pee e cyx, aae peoe pecyp yepeo, o e ca cpaa eo o o, o po- pepaa epeoop c cpa ec ae ceo ea- aop peo eo oopa oo c eo eco eoopoe eoeo, cae Cepe pacoa oa, pey- aa eaapoa o- pe aa. Ec o e oe Opoc, eepa pe ap cxoo eca CAMOAHA op oa Ha (po- eo coa, cae eac- oop o o, a o yepe y- c cea, oa ocoa oco poaa oep- ec-peep oy Bepa ye, co acopoc. O, cpaa. A y oca e x p). oea. Xapaep pa- ooo, o-o o ac cpae e aoopo. ooy ec Oao e ce coac co o oe o, o o yo xoe oay. A ec eo- oa paa, o oce co aeop oo. , aco opae, epo e eo xae opc, aeo opoca o oee aa Mox acopaae, oa oaae ocoo o- o ca oee co, epx eo. o ye ep coece ocoo oope ae epecoxe y. ax cyax eee ce ao, o ceac o ocpy yc!, o opo o oop Oao cxoo cxoc o oo opao, , ooo, pye eoxo opa o, o ocoeocx eo oc- e, o ec, oa, ae paoop c oo- eo e o eo coa a cpeccoo c, a y e pacea o- e e ee cca. pae. Ho cyecye oa o e o ea ac oay, o eae oop ooecx ay Eea apea, ocoa p aape:

e Aae pop Ec oa paa, o oce aeo opoca o Bac coa.

oee aa epx eo. o ye ep ao, o Bce co e co ceac o ocpypye eoxo opa Ooop ooa oa oaa a coe. Ho cpea c ae oe y, o ope p opopoa oao a oe oaae- Bo pe epeoopo ce- oc ec eoe apaee co pe. Oao x oe o- co oaa. o ceeco a aa a o eoea, pya oe a ao opoc, o ec a cy oy. Xpec- oo, o eoe co oy- oop eepa peop eo aa yy ac a, oa cao yepee o ec. A o oey eo o- oa VPS Bowling eop a yo o coae, oa o, o 30% opa oy o e ooy o Poo. Oo oe oo eo o oaec eoa eoe epeae c oo pe- poco cye, cya, oxo opaae eo ooe ooe- o pa.

, ocae 70% c oo ce ycye, ac o c- e coey ey. Ec o aco eepax cao, o ec ya. oy e eoey o- o cooe, oa pe e ec oa, eco . e poco coopo y o eo oaecax o ooo- My, , e co Haa pacoepoa, a- ac, apep, -a coa. py, e poe aoo x py oay opopo ea ae pyoe eco, Ec coece c a- epeca pa opc-a- a ocaoo eo, oao coae, a e yaoc o- po oe, oo oy a op paea, o ca eee ea ecy pe pacoa oa: oy, cpec py a py o oo pao oa- oe a oaa.

oa ee caa oee- cpa x o co, ec y eo a. oa y aoe epa- Ec copoc ecy e coeo ae, aa o- ea aa, o a, copee ce- e co oaeca, o aeac, epoo, eoe ee o o, o poaec o- o, o oa. Ho oeo a- acopaac cpay. ayac a oee, oo o ec. ea a pe- pa oa oeo a- Aoy yy, eepao- o, o pya paoo aea. Oao oeee e py eo e aa o- y peopy oa Cc- o oe, oop Bepa e, paece o- e, eoe poco oyec, o, aaec poo- oea. poe oo, oe ee, e acopoo. Oa o oe ececeo. Haoo- co poae LCD-oo- e epoo a aa-o oe pea, ep- po, o cpao, ec po, oa peo y- e ec: y oe poo aa, ae apecca, ee - aaye epeoopo o - ap oapa o oe oc a o, o ye epo o cyao oe ox opo- coo e ooac, oop o ee. epepa ee pee, e co. aa y ee ea, py oa Hoa Taapeo, peop M oo p o- pe pyax apaa, apa ocoo paa o coo oa oyp, aa- oeoe peee, o e a aa o coy. e apea a a cpya. Bo- ec papaoo cpec ao- acopoo o, o apep o a coceo pxopa ao o cey e axoea oa- aa eoacoc. pe epeoopo e ac, ocoo opa a e ce eoxoe oy- o ayc pacoaa ypyae oxo, ocoo pecy.

e. A oo o o ao- ce pa oaa oe- ee, paccaae Ao Aecap epaco, ocy pop ya o co a- ce, co paccope x o o- y. oe ya o py- a H-epa, cae, o aa o o, o o o co eoc. Hae c . x ax apepo, o o e oa ey ycao opocx aax a peo- a co copya ap- ac oepea oya cpy, a pa, yaaa o ao ay ye a eca. oee o- , o x ec oeee oe, a ooe e o pae a ee ce- o, ya, o a eo caax cxo. Hapep, aee aac. o cy o cx cx oo oapa ooe e o. O ooo oe a peoee o pacoa oa, eoea. poco xoe a a ce pe a a, cpec py co oe oep eep- Oe aco epy cey- co poe c a. a py a ec y e a caa. Ec, ap- y oce aeo opoca a e o coa p aapea, oope coece. Oao ep, y aeo coecea - eoea oopaaec o, o o pocpaco, oxaaeoe o oe cooao cy o a epxe yo, o eceo yae, oop o eoea, oeeo a oaa. e acpaa eao oee y eo p aape. Ec eo o oy ocpypoa opao ec a ay oy, oepa peo ec paep pao, paae yee, pacep- oy ocoa. 90% pa- a a ec, py co ceec oecc oc coee p o o e oa ocpypoa axo- e ay eoc.

2005 ap Bayer MEHA PH pacooe aao ao acp oee ea op cop oepa Bayer oo Bayer, o pe aaac oce e c - a aecaoy coy yca eapc, a c po- o poo ce o oca paco. B 1863 y e e.

oy a ea opoe pac- B 1763 oy o ac a ppx aep acep- ce cyao op pac oa ppx aoe coco oo op Beco op opoe ap- oap ee oaac e ee (e Byepa) cpo- pooocae y apy o ycy ce- apooa cpeco.

ecx paco. Bpe co- B aae XIX ea eee, a pacooo eca - ace payce ye o pao a peoc yao: e e op ee oa exoo pooca ee pca x eex ceecx pace- ecoo eeca caa, e aeoyox co a y oe eo, co oe oeaa epeopo ec- pe, e caoy oe o poeoc. pa coy. Ocaaoc cea o cpo a ep, ce a oy ae 1881 oy ace aepa caoy, o ec ceec Becoa cea oa aee aypax a yo. oy pee pooax, pooco o Farbenfabriken vorm. Friedr. Bayer opx o co e & Co. pyoc ye oee 300 opooco. Ca copyo. opo, o ooceo epe aay epo poo o- e. oee eea caoa oee 80% p oa- coa ooaa p ox a poc cop pacee oeax, o ye 1870-x o o o ce cpa pa. Bayer ax opc ee oo a oo oyaa a ocpax e oa eeo, o epo p coaaa oepe paeaa eyoo-e pep a pyeo. B 1876 pa. ae oo pee oy poac poccca co epe eo: epe oa. B o pe a-ap- , o opoo ca ( pa oa epepaac o- oy ooe o co pep poo eepe o eo, o 50 eco a y) e a a pee ece op ea caoa coa ( cceoaec ep, a- eco a y) o c pco py oe aec eya.

exooece o, a x Peee aa oa a yepa o, aoeae coae ae pe, Bayer. Bepe cepoa o o ce oeece. oceo eoacy ece a pe? o opoc ooa Oao ce oce oa- c e ey aeca epepa oa-ece- oy coy copy o o o cocoec oa.

a oa, poea a a ec Xoa. Oe po ee ay pooo co- oooo xa cpaa o pe apaeec oep e. pe caa o cee oa aecx oe, a pa p peca Bayer o- caoy coy e o Bayer AG e e ca ee e e ce peo yeoe -a poe c eyo. cooae aeoo ao- 1897 oy Xoay yaoc c oo ooo yapoo oaeca ee oee ye- cepoa ecee pc a pacpya. a oo, o ocec a poya ocoo oy acpo. opeae Booe poc ee eoopoe pe epca pooca ee ppo yaa aaco, pee o, cae e oo peoc opa a oa oco coo y aeoe eoco. Ca Tec: Bap ao oxoa coo ee aa, ocoeo o cea o e acp, , o-ayoy, o Bayer c caoo aaa aecaoa coa. o aeeo, o ce op C xeco eco o- copyo caoc e pe o oo o e. O- coceoc oa. ap Bayer MEHA PH oce oo a opeae-- apa oyc cope.

yac ca ooe eapco Acp oc a pe oa Bayer AG a poo oe, oopoy cpay 1899 oy poe ypop:

e oeao, pyooco ao- yao ce pa oxoo e aeeoc, o, aa ca ooe eapco a Coaa 1863 .

oa oaaac y eo pyax. ea. Bcope eo ca Ho y oa poea p- yca aeax a 120 c. e.

eca. Heeoe aooa- oy poaa aeax e aaa 2003 oy $14,28 p.

eco e aao aeo peea.

e ppo, acoc Too cyc e aa, oe xecoe coeee, c c yp pae ac- B 1950-x oax p op ocea ceaco, o yc cepoaoe. Ta o poco, e a peo- ooe eeoe coco ac- poao oee 1 p. aeo.

pe aecaoy y. Oaaoc, o acp e pa. Ceo o oo ca- Acp eoao op coy eep o poo- copoeo epee pe- x ex, eoacx oa e e. Tpyo ce, aea a o, o epoe opeee eo a- ooceo eex caa, coa Bayer cpa Bayer yacc coxpa cepee e papaee cco po- cpec op c cepeo-co- c c pyoc, oope opyy, aa c a e. ocoo opaca e XX cex aoea pa o e, ec e yo-aea.

pec oxoe aep copoc epe, aop, - o aoa ea peaa aa. oeoo pee A caoe aoe yaa opo- aoap acpy Bayer a apa exoo, aeo- 1913 oy oa epy poy a oope o e apea. eex xecx oa, oece paoo 10 c eo Tpo aeo e. oa ycaa e o Ha peee x aa o acp. Oa aea 8 c poe ce opece c a aeo a pac, eap Bayer. Oe copo a aea ca xa, a ep caa ea exoo ae a ceec ayy.

cex oox. aaeoa Ho acp ocaac coeo poa ee, oa oecea cee cpaxo oco. C Bayer epeco. Oe coy o oa oo cee oc cepoa o yoo, o cepe, e oacac, o y oypeo oa ce pao - ee oo ocyee.

xoa oee opoo. epo epoc caa poe oo, a aea epa poa oa, opea apecppoaa yaa opo- a Bayer o ax apye a apa. o oo epc, a- x po. Moe oe ae aspirin pocxoo o p a oe ece.

Coo Acpyca eecoo Ta, Pocc oe acya cex cpaax o- cpoppoa aepocy o o. o pyo, o oy, a aepa ceo copaee o oo, ocoa pep e poo oa aa co acetylspirsaure (spiraea o aecoe aae ao B 1897 oy copy oa Bayer ec Xoa aaa, ae coepaeo (a oo) epe cepoa acp, o oo ca).

coey oy, cpaaey peaec o A oee eoo poaa ooo oapa a po Bayer pea o oo pee apeo o eya. Ho oy cyc aoea eo oa ece c a xo (ceac aa eo pee eoeeco ye yce- 37,6% cyae pa ea opoo apo direct mail) e oaea ee o py acpy, acp eo o aec- yc c ooa.

a ae 30-c pa- ocao cac ooo e- e ( c ooo o poc a a pe o 200-cpaoo aaoa apca o e o cy oy. 23,3%). o pacax eapcax epe coe poy, e a oy e Bayer aco cpa- Acp caoe poaaeoe a oeoe ooee. oa ae cea a oy ac c poeo, ycoepe- eapc a c cop e- pcya poocy acp. B o pe Epoe coa eapco, oe a- oeeca. Haa c apa pax eec opa o 30 c paoax a yaoa coepaa cpy- 1899 oa, oa epaopcoe x ao, cax a ox pae ce Bayer ec- o pee c opo aeoe po epe ape- cpae Epoe. o ae ao paocaa co aao. epee poooaa. cppoao opoy apy, o eao opaoc a 2005 ap Bayer MEHA PH e Bayer oce o o- epoa a ox pax.

ee e a, ao Bcope oa caa epo pa x coa ooax. ec- e oo a apaeeco o pc ep apae, o poo ycox aaoo epa ce eepoyo, ooae Bepcacoo ooopa pe pao, x oypeao, oy, o 1923 oy oa cpec a ypoa o pe e coa a co a- ee, ceecx ooo.

oepa e. A ae e- Moe oype ac ey ooy ap a cooa y e oe eoo aepacoo pca, epepecoo exooecoo oac o Pea. a e- oe, oao aca pa pe oa, aa c 1929-o, oa o exa coa a Bayer copac a 20%. oo Bayer. Oca p Oao pooco e ca- oc co peee ac o. poe acpa, oa o epox ao, o pya poea e - cocpeoo pecypc a yo oc. Ee 1925 oy, pe, poe. A Bayer ae epo o ex ycox o- Cape peae aa o oe cop Bayer oa 2001 oy yaoc oy e , Bayer ece ea aeoo ae c py pa ( acoc, oopoa coxpa co cpy c oypea BASF ypy 120 c eoe pe Hoechst) oeac x- caeca o cey py.

ec oep I.G.Farbenindu- A o eapce pc strie AG. B peyae paope- 2001 oa e ooec e o o oo epa oa ep. oce caaa c oe eepa o ee opopa- eapco Bayer oa pe, coxpaa ep- e (aoo), a co coe opac. xo o cep oee co aeo, aaa 1950-x oo opoa oa oa o yxoe apa Bayer cea c pa, a c apaeecoo pa.

apaeeco poy, oy ooyo oe ycaeo I.G. Farben, coxpa- e ooo eccopoo epa c pe aepoc oa Pfizer c ee yoe oo ep pec, opao- ceo apo.

a ya, xo Oao, a cope c aae oa. oc, ca pec a oa o pao. oep e eee $1 p., oa coa y a cex pcoa, o a py ope eca Xoaa ca epo, oop eo poca ao.

ee aae XX ea poaac aeax apy B aae op 2001 oa c acpo a cpeco o a Bayer coepa pyey coe cop oyy, po pe cecoxoce B o pe ceac aa oa a o epa- e aopayo coxpao ec aeo oypea Bayer ac o epc- e, oeo ooe o- epcoa eee Bayer Aventis. a oya ooac e apae opo cyecey po - paopea oo epa Bayer 7,25 p. epo, o o ceeco peo o- pa oep I.G.Farben. Ha ocpo yaac eapcax a cae, o coepa epa. B 1930-e o copy- Hpepco poecce pyo- poyax oo x, oy cey. Hoa cpyy oa, o cee ocy oepa pe- a ae coa ox pao- pa Bayer CropScience opa ocoec oc y e e oe oex x ec. B 1950 oy I.G.Farben pe o ee (oce a Oo aep, o- pecyex, oe Bayer a paeea a 12 oa, Syngenta) coco opo pe oypea, a poo- pxooc e pa ope- a oo oe peapoa poa ec epoec p o epxap oa op e- ac o oe c Bayer. B acoc, oa o pacex pacex paeec e cya- c aca. o ooeo popea a- poyo. A a yyee, ao. o ope po- apyex oa, o- a yee Bayer. paa, eo epeopo xoepa- epepecoe occao yepe - yo ee oac papee eox aoea- acpoae poe p. a oepecoe coo , a oay 1939 oy B apee 1945-o c Bayer ocaac epa coe ae paceo EC. Ho e peco Hoeecy pe. coceoc oepa a cpae epepecoo a- acp oa-o pco Ho oy pee Epoe ocoaa coa. O- cpoa: a ce eoaoo ao oo, ae cxya oa oa, pa- ao oyaooe oaoa- acpa pcoa cep- eoepe.

ap Classified OHOT l (095) 935-7034, E-mail:

anisimova@gameland.ru ecoe occe . Coo 29 29 o MA o MA 2 cpoe 300 . .

ce oya epaoa, BCE TAH BHOE!

eeo, epe + yaco 154 co, 24 o MA Te. 730-22-74/75/ Te.: (095) 107-28- www.vinia.ru volodinve@mtu-net.ru 2005 ap ae ec-op opya ycexa Haa pepae cpaae oee McDonalds ceaca o apey: a p oa ooa ce aa oa A o, a o oap oo a opa eepype oe ae, e oyae? ec aepac ac-y. ep a, oeo. c ao oa opco py.

Hy, peoo, y e ec eo capx, pax, yx oe.

o c ea? poea peee A o, y ac po e acepco o peoy ? e eeep eo ye a cea a, o yoee eoo copya e ooco ec ec.

c yc pe e O coox aao, peayx oap, aeac a yx caax.

opopaa yypa o aoe xopoo o aoe oxo ae oa ec oec?

Mape Bce o peao ee a eo capoa a, o e pa eo.

eoacoc oyee a oa ce ec ao ycoe epyeceoo ooe.

a ac o axao?

a epcea poee o Hepocoe cycco ae coo pecx cyax.

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